4 Ways Google Surveys Can Help You Convert Visitors into Customers
Sometimes you just need an answer to a question—maybe you are just trying to pick a logo for your new website or trying to decide what kind of blog content that people would enjoy reading most, or you need design advice. Website features can make or break whether or not your visitors convert into customers, so these kinds of decisions are just as much research questions as they are elements of your website. This is where Google Surveys come into play.
Google Surveys can help get you answers to just about any major business decision you make with your website, and these decisions can drastically improve how your customers interact on your website. It makes it simple to put out surveys and get customer answers to important questions without having to work with a market research firm. They break it down into three simple steps: (1) ask your question, (2) watch the web answer it, and (3) get analyzed results.
Before we dive into how these Google Surveys can help convert visitors into customers, let’s discuss these three steps in a little more depth.
How it Works
- Ask a Question & Target Your Audience: Google Surveys offer 10 different question type-formats, which gives you plenty of options to work with when you are designing your survey. They have more standard question formats like multiple-choice and star rating, and also have more detail-specific formats that you can customize such as image selection or open-ended formats. You also have a variety of ways to target demographics, starting by selecting your country and the source you want to pull from with Google Opinion Rewards. Then you can also target age, gender, location, or use specific screening questions to refine your audience as much as you want.
- Get Answers! Google claims that once you set up your survey, all you have to do is “watch the world answer it.” They use a variety of platforms to put the questions out to the world. As mentioned, the app is the main source of collecting data for these questions, but they also put it across a variety of entertainment, news, and other relevant sites where the survey is actually embedded into the content. With the app, people get free stuff like music or eBooks in exchange for answering, plus they answer a variety of demographic-solving questions upfront so that linking to the population needed is no problem. If people are just browsing the web in general, Google infers the person’s gender, age, and geographic location based on their browsing history and IP address. You can ask up to 10 questions at a time (although being on the shorter side is probably to your benefit). Plus, the platform itself is considered accurate enough to predict a presidential election—according to Google—that is pretty impressive!
- Get Analyzed Results: Once your answer has sufficient data collected, you can view it through Google Survey’s interactive online interface. On this platform, you can segment different demographic data, create original graphs/charts, and share with your colleagues just as you would with a Google Doc.
All sounds good, right? Not to mention the surveys are super affordable, with pricing starting at just 10 cents to complete. Of course, this will vary depending on the type of question, the number of questions, and the target audience. Now the question is, how can you use Google Surveys to help convert site visitors into customers? Ultimately, you want to get into the minds of your customers and potential clients and optimize accordingly. Here are some ideas:
1. Figure Out if Your Design is Working
People decide whether or not they want to stay on a webpage in a matter of seconds. That is not a long time to convince a visitor to become a customer. Sometimes the flaw is truly in the design and optimizing certain aspects of a webpage really can help visitors to stay on your page and longer, and that can lead to making the sale and converting a passer-by into a customer.
2. Ask a Question about Products or Pricing
Have you wondered whether your pricing is spot-on or if it needs to be adjusted? Do you wonder whether specific products that you’ve added or gotten rid of from your site are actually desired by people that are landing on your page? A Google Survey is the perfect opportunity to ask a question and get the answers you need to improve your eCommerce store. The flexibility with Google Surveys questions means that you can ask something in an open-ended format, with multiple-choice options, or on a sliding scale, to get the accuracy and answers that you need to make changes and start making more sales. This can mean specifically asking someone what they would pay for a particular product.
For example, if you are a photographer, are you interested in how much a company would be willing to spend on headshots for their employees? If you are a baker, are you curious about how much customers would be willing to spend on a customized birthday cake? Ask away and get the answers to meet the needs of potential customers. It’s as simple as that!
3. Figure Out Who Your Competition Actually Is
A lot of times businesses think they have a lot of competition that doesn’t actually exist. If you are an Italian restaurant owner, do you really think you are competing with every Italian restaurant in the city of Chicago? Probably not. You most likely are competing with 3-4 other Italian restaurants that either have a similar price-point/ambiance or they are in your same local area. Use Google Surveys to determine your competition so that you can better measure up with price, offerings, and specials. This will lead more people to your doorstep, thus giving you more conversions.
4. Determine the Best Time of Day to Email or Post to Social Media
There is a lot of information available about “best times” to work on digital marketing for your business. However, not all users and demographics operate email and social media in the same way. It is possible that you could gain better insight for your email and social media marketing if you ask the specific people you are targeting about their social media and email habits. This allows you to send, post, and reach out to your audience at the most optimal time, and hopefully get a few more conversions out of those streams than you would typically.
The best part about Google Surveys is that they really can be useful for whatever you want them to be. Too many times we take a dilemma as an opportunity to do some guesswork, and with this tool and all of the voices you have access to, you could be getting much more effective answers!
Have you tried to get any of your questions answered via Google Survey? How did you find the platform? Let us know in the comments section below, we would love to hear from you!