Author: Amanda DiSilvestro

SEO Considerations for Some of Your Weirdest Website Questions

When you first get started creating a website and creating your own company you’re going to come across quite a few questions you didn’t anticipate. Most of these questions won’t be directly related to SEO and will have a very basic answer; however, it’s important not to just move on to your next project. No…
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Top 3 Ways eCommerce Websites Can Improve Their On-Site Content in 2021

If you’re an eCommerce site looking to get into content marketing or improve your existing strategy, the first question you might start with is this: In 2021, does the world really need another blog? It’s a fair question – we don’t need to tell anyone that content on the internet has been growing exponentially for…
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What Google Has to Say about Negative SEO

Sometimes all you want is just to hear from Google. They might be vague, confusing, not answer your question at all, but at least you’re hearing from the source. Fortunately, Google has given us this sense of relief when it comes to negative SEO. Unfortunately, however, companies seem to be losing sight of how negative…
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4 Deceptive Google Analytics Metrics That Fool Marketers

Not all metrics are created equal. There are key performance indicators (KPIs) such as conversion rate and revenue per session that are highly valuable for benchmarking your website’s performance and used to optimize against. You rely on these metrics being highly accurate. However, there are other metrics that shape important data-driven decision-making, that commonly deceive…
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What is the Unfollow Protocol When It Comes to Business and Social Media?

Many people think of social media and they think about growing their followers and friends to help create a huge community of people. The more people following your social media accounts the better for your business—more people are seeing your content, more people have the opportunity to share your content, and you can feel free…
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Does Your Blog Have to Be Cheesy to Be Popular?

As someone who lives, dreams, and breathes blogging, I found myself questioning many of the great blog posts. I assume that the blogging community deems an article “great” when it gets more than 50 tweets or a lot of LinkedIn shares. The articles had great information, but there was one thing I couldn’t get past—the…
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White Labeling for Reporting: Why It Matters for Marketers Today

If you run an SEO or marketing agency, you know your team’s job involves more than just helping clients improve their sites. You’ve also got to be able to communicate the value of your work through regular reports. Showing your clients exactly what you’ve done for them helps your team to stay accountable while building…
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Is Google Ads Your Best Paid Search Avenue? Examining the Other Online Ad Options

Google Ads is one of the top tools to use for businesses looking to advertise and increase their search engine rankings. Google is known as the industry standard—everyone loves Google, and so a lot of entrepreneurs think that love translates into the idea that they should always be using Ads for their business.  For some…
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The Secrets to Getting Customers before You’re Even Open for Business

One of the greatest hurdles a start-up company will face is getting customers before the company has even started. Many assume that a company just starting out may not have the resources necessary to fully perform, so why take the chance? This is a mentality that you must stop as a new business owner.  There…
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4 Major Reasons Paid Media is Worth the Investment

Just about everyone knows that search engine optimization is critical for getting traffic to a website, it doesn’t typically bring immediate returns, which makes both SEO and paid media necessary for ranking higher faster.  Quick Results While paid media comes with a cost, it’s well worth the investment. Entrepreneur.com noted that 35 percent of all…
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