Author: Amanda DiSilvestro

Knock Out the Goliaths of the Business World – How to Compete Against a Dominant Brand

Just when you think the start-up struggles are over and your small business is finally on its feet, there are plenty of big power companies to put you back on your toes. Fortunately, there are ways to market your brand against the big Goliaths of the business world and have a real shot at knocking…
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The Great Debate: Are Meta Keywords Worth Your Time?

To get straight to the point, I think Meta Keywords are annoying. For those who are unfamiliar, as you create and design your website you will be prompted to insert Meta Keywords. These keywords, words that are most relevant to describe your site, are hidden from the public because of what we call Meta Tags,…
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Quick (Yes, Quick!) Search Engine Ranking Tips

Most companies understand the importance of search engine optimization (SEO) and the need to link back to the company website. However, what some businesses fail to realize is that the keywords and phrases that are used when linking back to a website are extremely important. If you’re starting a small business or are new to…
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How to Stay Secure, Affordable, and Simple with the RIGHT Web Host

If you plan on making money online, your online presence needs to be professional and up-to-date using the latest technologies. Chances are you have a Facebook account, Twitter, and advertisements all across the web, so your company will need to store all of the graphics and content you have on those webpages in some way.…
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How to Keep Your SEO Efforts Organized with a Content Inventory Spreadsheet

Most people who have read my writing know that I have a good deal of knowledge about SEO. I have learned that having an inventory of all your content can be very helpful to a company’s SEO efforts. A content inventory is basically just a spreadsheet where you log all of the content written for…
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The Benefits of Sponsored Stories and Sponsored Images

By now you’ve probably seen a little icon or note that says something is a “sponsored story.” You can find sponsored stories, sometimes called a promoted story, as well as sponsored images all over the web, and for many getting involved in this marketing tactic is a great way to get new eyes on your…
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Why Local Citations are Important for SEO

When it comes to SEO, it’s always linking, linking, and more linking. After all, it’s the links that Google bots follow and it’s the links that move you up on a search engine results page (SERP). However, what many companies don’t realize is that citations are also incredibly important for SEO. While links might be…
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Why Google Isn’t the Only Place to Advertise – How to Optimize Local Search Marketing

Do not be afraid of big search engines if you are a small business.  Any good businessman or woman knows that Search Engine Optimization (SEO) is crucial to either success or failure of a business. While the potential to advertise online is huge, local marketing is the perfect place to start and is ideal for…
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How to Set Up an Editorial Calendar for Your Small Business Blog

Whether you’re a company website with a blog or you specialize in the wonderful world of blogging, it’s safe to say that things are probably a bit crazy. Not only is blogging a great way for a company to show off what they know in a particular field, but guest blogging is a great way…
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Is SEO More of a Science or an Art?

Most people as well as ideas and actions are put into one of two categories: science or art. In the past it has been believed that something in the science category is very logical or straightforward, whereas anything creative and arbitrary is an art. However, breaking things into two categories is just too easy. Some…
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