Author: Amanda DiSilvestro

Hiring Tip: 5 Ways You Know it’s Time to Hire a “Web Manager” Full Time

It’s no secret that a company’s website and overall online presence is a huge contributor to their revenue (or lack thereof). It’s imperative that a business have a highly functioning website, an engaging social media strategy, and a knowledge of SEO in order to make money and truly compete with other small businesses. It’s no…
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6 Ways Employees Can Help Your Business’s Content Marketing Efforts

Employees are ambassadors for your brand; they are the ones who know the product the best, and who interact with customers on a daily basis. Thus, they are the most in-tune with your customers’ wants and needs. With that said, this should translate accordingly with your content marketing efforts. Every business owner wants their content…
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Should You Optimize Your Email Marketing Campaigns for SEO?

When most businesses think SEO, they think about the content on a website; most specifically, a business website that is trying to climb the rankings of Google. In other cases business owners and marketers might think about content that is placed on other websites in the form of guest posting, thereby building links back to…
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Ways to Turn Website Traffic into Subscribers

Getting to 100,000 hits a day can feel ideal, but if your conversion rate is too low, it won’t do you a ton of good. For this reason, many focus on turning traffic into conversions (and that’s GREAT); however, if you’re struggling there is a stepping-stone you can take in between. Focusing on turning your…
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No-Reply is Dead, What’s next?

In the past, it was pretty common for businesses to send out automated emails with a “no-reply” handle, but unfortunately, that is no longer considered best practice for a variety of reasons listed below. No reply emails may hurt your client relationships by sending the message that you don’t care about their responses They may…
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7 Web Design and Optimization Strategies to Help Create Trust With Your Audience

Building trust between your organization and your audience is one of the most important marketing plans to ensure growth in your business. First impressions matter and your website is often the first place your audience gets an idea of your business and whether they would want to do business with you or not. Having a…
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How to Successfully Test the “From” Field in Your Email Marketing Campaigns

When it comes to starting an email marketing campaign, generally businesses think about how often to send emails, what content to include, which audience to target, etc. What isn’t often considered is who to send the email from. It’s coming from their company, right? But whose name, if any, should they use for the “From”…
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7 Ways to Increase Engagement Per Visit for Your Blog

Good marketers are always looking for ways to increase engagement once people land on their website or blog. We all know that lowering your website bounce rate is a sign that people are wanting to stick around longer and get the most out of what you have to offer. There are several tips and tricks…
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How To Keep Your Company Blog Out Of A Rut

A company blog writing assignment can be rewarding in many different ways; it gives you a chance to release your creative energy; it allows you to network with other bloggers in the same market as you exchange guest posts; and it hones your writing skills until you can write anything — from a poem to…
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How to Get Your Whole Office into Marketing

The first year is always the hardest. This saying always seems to come up when talking about marriage, having kids, going back to school, and moving out of your parents’ house; however, any entrepreneur will tell you the saying originated when discussing business. If you’re a startup company struggling to get by, then you likely…
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