You and I both know a lot goes into running a successful blog—editorial calendars, advertisers, editing, uploading, social sharing—but the only thing your readers see is the content. They see the design of your blog, and then they see the content. Unfortunately, content usually all looks the same. It’s all a bunch of words. You…
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For most small businesses and/or other domain owners, a site with high traffic means a site that yields high profits. It is a simple math game really: Marketing efforts + Social Media efforts + Good customer service = Traffic = Revenue There is a bit more that goes into creating a successful webpage, but you…
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A great speech doesn’t count for much if you’re talking to the wrong audience. Most PR professionals know that speaking to the public is important, so they create great seminars and presentations for those who attend the event. However, no matter how much you advertise this event, it always seems to be family members and…
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It may sound like a brainless question, but anyone who runs a profitable blog will tell you it’s worth a moment of consideration. Many writers already manage a personal blog because blogging is, for lack of a better word, fun. You can blog at home, on a beach, at night, in your pajamas, you’re your…
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Holding a company meeting can be tricky for a new CEO. A great deal of planning not only goes into the content of what will be said during the meeting, but a business owner should also plan ahead of the tone of the meeting and any interaction that may occur. The scariest thing for many…
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Starting your own company can be overwhelming, and any good businessman or woman knows that the right employees are crucial to the success of a startup company. Hiring employees is stressful, but there is another option that many first-timers may not realize. Every company needs good technical writers, and some companies need someone who can…
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Our blog is designed to give something back to the marketing community – we cover everything from blogging hacks, to interviews with CEO’s in the industry, to personal stories about the struggles and successes in online marketing. Our mission is to fill this space with meaningful tools to help a marketer truly succeed, and our blog…
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Once you have decided to join the rest of the world and start an email marketing campaign, you will need to buy email marketing software. You will find that there are many different choices of software to choose from, which include hosted or non-hosted, and many varying prices. However, one of the most important things…
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The popular “It’s not what you know, it’s who you know” is unfortunately true in most industries – journalism and public relations included. If you are an aspiring journalist but do not know anyone in the field, you may have a bit harder time trying to find a job when the time comes. However, there…
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While most think about how difficult it can be to work for someone, few think about the opposite. It can sometimes be very difficult to have someone work for you. You know things need to get done a certain way, but sometimes communicating this is very difficult. One of the hardest jobs a boss has…
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