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Are Holes in Your Editing Process Costing You Sales Leads and Online Revenue?

If your content is intended to generate sales leads or online revenue, the best results come when the content, no matter how well written, receives thorough and skillful editing. But often, even organizations that know the value of good editing fall short because of flaws in their editing process. This article discusses ways to simplify…
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5 Video Conferencing Tips that Your 2021 Business Needs to Know

I find that oftentimes the silliest questions—What should I wear? What does SEO stand for? What should I say on a first date?—are usually the most popular. If you think something should be obvious to you but you just don’t get it, chances are you aren’t alone. Fortunately, we live in the 21st century and…
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Why Your Website Needs an SEO Audit Regularly

Completing an SEO audit of your website sometimes seems to have incredible similarities to going to the doctor. You definitely know what it is, you know you’re supposed to go, you sort of know-how to make it happen, but you’re definitely not going to go regularly. Honestly in this day and age, who has time…
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Are Vertical vs. Horizontal Content Strategies Still Relevant?

Because SEO is always changing, your content strategy also has to remain fluid if you want to stay successful. A few years ago there were two terms for two different content strategies: Vertical and Horizontal. Both strategies have the ability to be flexible, but by and large, they kept a solid foundation and were good…
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The Impact Loyalty Programs Can Have on eCommerce Businesses

Plain and simple, in order to have a successful business, companies need to have a solid customer base and a good product. Companies should strive for customer satisfaction and continued customer engagement because loyal customers spend more money with brands they like. According to a recent study, 78% of loyal customers are willing to spread…
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How Search Behavior is Changing (and How to Create a Strategy That’s Ready)

Searching for answers, information and products have changed from the static-desktop-Google- search-of-the-past, to on-the-go searching with smartphones, tablets, and voice search devices such as the Amazon Echo. The biggest change? People are searching whenever and wherever they are – asking questions through voice search on anything from directions to the best sushi spot in town…
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Why Branding is Blurry

Branding used to be as simple as creating a logo and a catchy jingle, but the dynamics of a brand quickly changed when social media exploded onto the scene. In fact, the way branding works has actually become quite confusing. Before trying to understand how branding can work for you and/or your company, it is…
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How to be Philanthropic with your Business

Before we answer the question of how you can be philanthropic with your business, we must first answer the question of why. Why should a business be philanthropic? In what ways does being philanthropic help a business? Aside from doing a good deed for your community, being a philanthropic business can provide two very obvious…
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Exclusive Research on Brand Positioning in 2021 to Help You Get Ahead

Many new entrepreneurs feel that if they start a business, customers will come. But that isn’t the case since everybody who’s ever started a successful business understands that if you create it but don’t properly brand it, no one will come. Whoever wants to have a good start in the market must understand how to…
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B2B vs. B2C Social Media Strategy: What’s the Difference?

Even if your business does not have a social media strategy, you are likely utilizing social media to some degree because it is free, powerful, and can be made easy. At the very least you are promoting your content via these different platforms and doing your best to form connections. However, the way in which…
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