We’ve all been there: You’re scrolling through your Instagram feed and you see an ad that catches your eye, but then you realize it’s not relevant to the coding bootcamp and that’s kind of annoying. What went wrong? Well, in most cases, it comes down to one simple thing: the ad didn’t target the right…
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When a startup’s product is incompatible with its target audience, you can expect its performance to slow to a crawl or even stop. And although the remedy is extensive market research, it is unfortunate that many founders only identify this issue after their company has failed. And, because consumer research is expensive, few entrepreneurs can…
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These days, more people are working from home than ever before, and while their companies may often supply computers, it is the duty of most remote workers to set up their own office space. If you are new to the homework environment, you may feel pressure to complete the task, especially if you are low…
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Famously known as the windy city, Chicago is known for many things, including world-class architecture, exquisite cuisine, and more recently as one of the top emerging markets for new entrepreneurs. So, if you’ve been thinking of heading to the Midwest to live and start your business, consider some of the lesser-known reasons why below: It…
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Over the years, Instagram has exploded into one of the most powerful social platforms in the world. Today, more than two billion people use Instagram each month, and the platform is used to share content with other users in our network. This has led to a tremendous amount of opportunity for small businesses and entrepreneurs…
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When you’re handling large amounts of information and trying to communicate trends and patterns to co-workers and shareholders, it’s important to understand the techniques that make doing so easier and more manageable. Data visualization is a crucial element in the business process and, thanks to technology, can be carried out more effortlessly than ever before.…
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As an older adult, you have lots of life experience that can work to your advantage in the business world. You understand the importance of making wise decisions and minimizing risks with each step. And if you’re already an entrepreneur, you’ve probably learned how crucial marketing is to the overall success of your business. Marketing…
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No matter how successful your company may be, finding ways to leverage SEO is one of the best ways to drive business and boost sales. For instance, using SEO to increase lead generation can be a highly effective way of securing new customers and prospects. This is because many studies assert that SEO provides the…
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More businesses are concerned about making their business environmentally friendly than ever. Studies show that 71% of global emissions are caused by only 100 specific enterprises. Fortunately, there are many practices that can mitigate some of the environmental damage, especially if you start a green business from the ground up. Here are some ways to create a…
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Video content is a powerful medium for connecting with your target audience on an emotional level. It can communicate your brand story, evoke the audience’s emotion, and increase overall brand awareness. Video content isn’t foreign in the marketing world, but, with the growth of technology, brand commercials are now shifting to online platforms. Social media…
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