Blog

older-entrepreneurs

7 Effective Marketing Strategies for Older Entrepreneurs

As an older adult, you have lots of life experience that can work to your advantage in the business world. You understand the importance of making wise decisions and minimizing risks with each step. And if you’re already an entrepreneur, you’ve probably learned how crucial marketing is to the overall success of your business. Marketing…
Read more

SEO Best Practices for Lead Generation

No matter how successful your company may be, finding ways to leverage SEO is one of the best ways to drive business and boost sales. For instance, using SEO to increase lead generation can be a highly effective way of securing new customers and prospects. This is because many studies assert that SEO provides the…
Read more

How to Create a Viable Green Business Plan

More businesses are concerned about making their business environmentally friendly than ever. Studies show that 71% of global emissions are caused by only 100 specific enterprises. Fortunately, there are many practices that can mitigate some of the environmental damage, especially if you start a green business from the ground up. Here are some ways to create a…
Read more

Know Your Best Platform: Where to Post Social Media Videos [Infographic]

Video content is a powerful medium for connecting with your target audience on an emotional level. It can communicate your brand story, evoke the audience’s emotion, and increase overall brand awareness. Video content isn’t foreign in the marketing world, but, with the growth of technology, brand commercials are now shifting to online platforms. Social media…
Read more

6 Eco-Friendly Business Tips to Adopt in 2022 

Eco-friendly business practices and an environmental focus aren’t just nice things to do — they’re financially savvy moves that can reduce overhead costs and improve your bottom line. After all, a green business can be profitable, and sustainable business practices can do wonders for your company’s reputation and public image while reducing waste and protecting…
Read more

5 Expert Tips For Link-building That Will Boost Your SEO

When it comes to improving SEO scores, link building is a common practice most SEO practicers use — not only does this help improve your website’s ranking it can also help build referral traffic and brand awareness. But link building can be a daunting task, especially if you’re new to SEO. More importantly, it’s quite…
Read more

Exclusive Research on Brand Positioning in 2022

The market is always evolving; competition is tough, and every company reacts swiftly to these changes. And, to thrive in the face of such fierce market conditions, your brand must capture the hearts of your target customers. But how can you win over those who have never engaged with or used your amazing products and…
Read more

8 Ways to Monetize Your Podcast in 2022

Podcasts and digital media have been on the rise over the past few years, and today they are more popular than ever. Whether you’re commuting to work, working from home, exercising, or taking a road trip, podcasts have been a nice supplemental form of media in addition to books or the radio. In 2020, over…
Read more

How Do Social Signals Play a Role in SEO?

The link between social signals and SEO has been a debate for years. Do social signals really play a big role in SEO? If a social media site is a nofollow site, is that still beneficial for SEO? Are certain social signals more important than others? These questions are quickly becoming more and more important…
Read more

Old Marketing Strategies That Still Work in the Modern Age

Even as businesses move forward in the digital era, there are things that remain the same. A good example of this is marketing methods. In a way, marketing strategies are more advanced because of improvements in science and technology. However, in some ways, the technique is the same as it was hundreds of years back.…
Read more