Blog

A Look Into Exact Match Domains as a Business Strategy

Google’s algorithm has got some business owners scrambling to find out whether they’ll be penalized for having an exact match domain, something that, in the past, was considered a solid SEO strategy. Below we’ll delve into what this means for entrepreneurs, who should be concerned about a penalty, and how you can overcome one if…
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How to Really See If Your Website Is Engaging For Users

As with most important goals, engagement is not easy to achieve because it requires high doses of patience, a customer-centric approach, great service, and empathy with the user. The key is to gain the trust of the client gradually, but also have an understanding of where you stand on the engagement level. Believe it or…
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4 Ways Google Surveys Can Help You Convert Visitors into Customers

Sometimes you just need an answer to a question—maybe you are just trying to pick a logo for your new website or trying to decide what kind of blog content that people would enjoy reading most, or you need design advice. Website features can make or break whether or not your visitors convert into customers,…
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How to Get “Top Reviewers” to Review Your Product on Amazon and Why It Matters

Customer reviews are the modern-day version of “word-of-mouth”, and they’re imperative for the success of a product and a business. Studies show that:  79% of consumers trust online reviews as much as personal recommendations 85% of consumers say that they read online reviews for local businesses  73% of consumers say positive customer reviews make them…
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Do More With Your Content Than Just SEO

If you handle the marketing for a small business (or a large company, for that matter), you probably develop blog content with the purpose of enhancing your SEO. There is no harm in that, and in fact, developing content should have a positive impact on your search rankings.  However, it is important to remember that…
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4 Reasons Why You Must Use Technological Tools to Provide Customer Service

A company’s customer service department is one of its most essential divisions; after all, the customer service department is the place that helps maintain customer relationships, and without vital customer loyalty a business is sure to flounder. Fortunately, technology is starting to play a larger role in customer service as more and more businesses incorporate…
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5 Marketing Strategies That Work and Cost You Nothing But Time

Marketing is a big, expensive industry and can be daunting to businesses that don’t or can’t put big bucks into a marketing program. Hiring a PR firm can put many businesses in the red doing intense marketing programs that many startups or local businesses simply do not need.  Local businesses have to work harder to…
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3 Steps for Using Mood and Vision Boards to Improve Your Marketing

Building a business and/or a brand is extremely difficult; it’s much more than just having a good idea. The idea itself is only the beginning. What an entrepreneur does with that idea, how they allow it to grow, is what will make or break a new business. Marketing is a huge part of that process.…
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9 Ways You Know It’s Time to Launch Your Company Website

Before you launch your company website there are 9 major considerations you want to make sure you feel 100% confident about before you take that step. It’s always a better idea to launch a website knowing that you have paid attention to these details. Think of this as a checklist to make sure you are…
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How To Grow Your Blog Traffic X10

Ever wonder how to not only grow an audience for your blog but a committed audience? One that comes back to read your content and, potentially, grow your business? It’s easy to say you’re going to grow your blog traffic and then pay for ads, social posts, email lists, and more, but it doesn’t take…
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