5 Expert Tips For Link-building That Will Boost Your SEO
When it comes to improving SEO scores, link building is a common practice most SEO practicers use — not only does this help improve your website’s ranking it can also help build referral traffic and brand awareness.
But link building can be a daunting task, especially if you’re new to SEO. More importantly, it’s quite tricky, and if you don’t have experience, you could end up getting backlinks from shady websites. Fortunately, it’s doable, you just need to learn how to outreach and start a link-building plan correctly.
Reasons Why You Should Focus on SEO
SEO or search engine optimization is one of the most effective ways to improve website visibility and attract organic visitors. SEO is important because it can help you rank higher in search engine results pages (SERPs), which can result in more website visitors and higher ROI.
There are many reasons why businesses should focus on SEO, including:
1. Increased website traffic
A strong SEO strategy can increase website traffic from people looking for your product or service. This means that you’ll be able to reach more potential customers and increase your bottom line.
2. Higher ROI
When you invest in SEO, you invest in long-term traffic growth for your website. This means that you’ll see a higher ROI for your investment than other online marketing strategies. One of the best online marketing tactics is video marketing.
Videos help people understand the information way quickly, and they are more engaging than written pieces. Video marketing campaigns like teaser videos about your product can help improve ROI faster.
3. Increased brand awareness
With a strong SEO strategy, you can see a significant increase in brand awareness and reach. This is because your website will start ranking for relevant keywords that your target audience is searching for.
4. Competitive edge
As more and more businesses focus on SEO, it’s becoming increasingly difficult to rank without a strong SEO strategy. By implementing an effective SEO strategy, you’ll be able to stay ahead of the competition and attract more customers.
5. Greater customer loyalty
When you provide a great user experience and your website is ranked high in SERPs, customers will likely develop a greater loyalty towards your brand. This means that they’ll be more likely to return to your website and make a purchase from your brand.
5 Expert Tips to Start Link-building For a Better SEO
If you’re still new in this link-building world, worry not. Here are some tips from SEO experts on how to build high-quality links that will boost your SEO.
1. Focus on quality, not quantity.
One of the most important things to remember when doing link building is to focus on quality, not quantity. This means that you should target websites with high authority and relevance to your niche. Don’t just spam links randomly in order to increase your link count; focus on getting links from reputable sources instead.
That’s why link-building takes time because you need to filter your resources before you include links from any of these sites. More links don’t always mean a good result, especially if they are coming from totally irrelevant blogs. Readers won’t visit your site if you don’t have something to do with the initial page they are visiting.
That being said, links from low resources won’t give you any significant benefit. You’ll lose more effort because you focus on getting more instead of receiving from a good, reputable, and relevant source.
2. Research your target audience.
In order to get links from high-quality websites, you need to know who your target audience is. Once you know their demographics and interests, you can target relevant websites that your audience frequents. This will make it easier for you to get links from those websites because they’ll be more likely to link to your content if it’s relevant to their audience.
Moreover, understanding the audience can help you gain more brand trust because you provide content or services that answer their questions. Your referring website will also be glad if you can give them something related to their niche and audience. So, it’s a win-win solution for you and your link-building partner.
3. Create valuable content.
One of the best ways to get links is by creating valuable content that people will want to share. It’s important to provide such content because people only look for content that helps them solve their problems.
You should also make sure your content is more in-depth and engaging for readers. There is a huge sea of content on the internet, and it’s a bit hard for the audience to pick which content to consume and understand. Most would just scroll past the content without reading or checking them, which is not a good sign for any business either.
On the other hand, if you produce truly useful and interesting content, other websites will be more likely to link to it, and readers love to read or watch it. So, make sure you invest time in creating great content that will stand out from the rest.
4. Use social media to promote your content.
Another great way to get links is using social media to promote your content. When you share your content on social media, other websites can link back to it. So make sure you use all of your social media channels to promote your content as much as possible.
You can use different social media handles for different types of content you produce. Make sure it aligns with the native landscape of the social platform itself. For example, you can promote your video content on YouTube and TikTok for a shorter version.
5. Reach out to bloggers and journalists.
Finally, another great way to get links is by reaching out to bloggers and journalists who might be interested in writing about your content. When you approach them with a well-written pitch, they might be more likely to write about your website or blog post.
But this practice is best when you’re already an established brand or if you can offer these bloggers a benefit in exchange for writing a line about your business. The key to using this strategy is to provide winning solutions for both sides. You’ll then get more bloggers are ready to promote your website.
SEO (search engine optimization) is one of the most important aspects of any online marketing campaign. And link-building is one of the common ways to achieve a great SEO for your website, even though this can be a daunting task because you need to focus on getting links from high-quality websites.
You can follow these five tips above to get a higher SEO score and search result. Start by creating valuable content and understanding the audience; then, you can expand your reach by promoting your piece on social media. Good luck!
Feature Image Credit: Unblast
About the Author
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).