Author: Amanda DiSilvestro

8 Ways to Monetize Your Podcast in 2022

Podcasts and digital media have been on the rise over the past few years, and today they are more popular than ever. Whether you’re commuting to work, working from home, exercising, or taking a road trip, podcasts have been a nice supplemental form of media in addition to books or the radio. In 2020, over…
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How Do Social Signals Play a Role in SEO?

The link between social signals and SEO has been a debate for years. Do social signals really play a big role in SEO? If a social media site is a nofollow site, is that still beneficial for SEO? Are certain social signals more important than others? These questions are quickly becoming more and more important…
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How Your Website’s Architecture Can Impact SEO in 2022

When it comes down to it, the actual structure of your website will affect your SEO success just as much as any link-building strategy you might set up or any keyword research method you might use. Unfortunately, many companies set up an initial architecture for their website and then move on to things that seem…
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What SEO Goals Will Help You Make Sure Your Efforts Are Working?

An online marketing campaign needs to continually be tweaked and modified because the industry is changing so quickly. Google is constantly changing the algorithm it uses to rank websites and new networks and tools are popping up every day, so it’s important that your company can keep up on the latest trends. Because a campaign…
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Top 5 KPIs for a Winning Link Profile

There are many different ways a company can go about creating a link profile, but knowing whether or not something is really working can be a bit trickier. It’s incredibly important to understand what to look for so that you can improve. After all, a link profile is the best way to show Google that…
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Where to Start with SEO When Flipping a Website

It’s no secret that flipping a website can be a great investment—you already have a reader base or a little bit of traffic, the structure of the website is usually there, it can be less expensive than starting new, you could make a profit, etc. However, without proper SEO you won’t get very far. In…
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The “Must-Haves” of Every Big Step in SEO

Any veteran website owner will tell you that there are a lot of things you need to prepare before you take steps to improve your SEO. It’s a long process and there are many advanced things to consider, but even just the basics of SEO require careful and calculated things to prepare. Before you try…
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How to Change Your Boring Blog into Something Unique

I truly believe that one of the most difficult things for a blogger is finding a topic to discuss. You know the value of blogging and you want to be good at it, but there are so many blogs to compete with. You want to be original and unique, but just when you think you’ve…
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How Search Engines treat Shortened URLs

Both company owners and internet users agree that a shortened URL is preferred. Who wants to copy and paste a URL with a bunch of numbers and random characters? This makes it impossible for anyone to remember and it makes citing the source extremely difficult. For this reason, companies actually change the URLs to something…
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Why No-Follow Links Are Still Worth It

Many companies put a great deal of emphasis on search engine optimization (SEO) and dofollow links in order to gain visibility for the company website. If many different websites across the internet have dofollow links back to your website, the Google bots see this as a sign of a website with great content. After all,…
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