Author: Guest Author

SEO Best Practices for Lead Generation

No matter how successful your company may be, finding ways to leverage SEO is one of the best ways to drive business and boost sales. For instance, using SEO to increase lead generation can be a highly effective way of securing new customers and prospects. This is because many studies assert that SEO provides the…
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How to Create a Viable Green Business Plan

More businesses are concerned about making their business environmentally friendly than ever. Studies show that 71% of global emissions are caused by only 100 specific enterprises. Fortunately, there are many practices that can mitigate some of the environmental damage, especially if you start a green business from the ground up. Here are some ways to create a…
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Know Your Best Platform: Where to Post Social Media Videos [Infographic]

Video content is a powerful medium for connecting with your target audience on an emotional level. It can communicate your brand story, evoke the audience’s emotion, and increase overall brand awareness. Video content isn’t foreign in the marketing world, but, with the growth of technology, brand commercials are now shifting to online platforms. Social media…
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6 Eco-Friendly Business Tips to Adopt in 2022 

Eco-friendly business practices and an environmental focus aren’t just nice things to do — they’re financially savvy moves that can reduce overhead costs and improve your bottom line. After all, a green business can be profitable, and sustainable business practices can do wonders for your company’s reputation and public image while reducing waste and protecting…
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5 Expert Tips For Link-building That Will Boost Your SEO

When it comes to improving SEO scores, link building is a common practice most SEO practicers use — not only does this help improve your website’s ranking it can also help build referral traffic and brand awareness. But link building can be a daunting task, especially if you’re new to SEO. More importantly, it’s quite…
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Exclusive Research on Brand Positioning in 2022

The market is always evolving; competition is tough, and every company reacts swiftly to these changes. And, to thrive in the face of such fierce market conditions, your brand must capture the hearts of your target customers. But how can you win over those who have never engaged with or used your amazing products and…
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Old Marketing Strategies That Still Work in the Modern Age

Even as businesses move forward in the digital era, there are things that remain the same. A good example of this is marketing methods. In a way, marketing strategies are more advanced because of improvements in science and technology. However, in some ways, the technique is the same as it was hundreds of years back.…
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Why an Animated Marketing Video is Great for Online Advertising

Today, we are constantly bombarded with online advertising. Whether it’s on our search engines or our social media feeds, there’s a chance you’ll run into an ad at least once in your lifetime. Most of the time, we scroll through those ads in annoyance, but there’s a rare occasion where we pause and watch them…
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How Defining Your Buyer Persona Helps Reduce Customer Churn

Customer churn is one of the biggest nightmares of subscription-as-a-business-services (SaaS). Rightly so, churn highly impacts your business revenue and requires you to invest more resources in customer acquisition, and because of the abundance of options, customers rarely care about giving businesses a second chance. Research by PWC states that 32 percent of new and…
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Social Media Blunders and What Lil Nas X Can Teach Us About Marketing

There is no way around it. Social media marketing is a marketing strategy every business looking to raise brand awareness, build customer relationships and develop loyalty needs to implement into their brand identity and core marketing tactics. While there are plenty of good practices, expert advice, and examples of successful brands to follow, there is…
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