Author: Guest Author

Why an Animated Marketing Video is Great for Online Advertising

Today, we are constantly bombarded with online advertising. Whether it’s on our search engines or our social media feeds, there’s a chance you’ll run into an ad at least once in your lifetime. Most of the time, we scroll through those ads in annoyance, but there’s a rare occasion where we pause and watch them…
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How Defining Your Buyer Persona Helps Reduce Customer Churn

Customer churn is one of the biggest nightmares of subscription-as-a-business-services (SaaS). Rightly so, churn highly impacts your business revenue and requires you to invest more resources in customer acquisition, and because of the abundance of options, customers rarely care about giving businesses a second chance. Research by PWC states that 32 percent of new and…
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Social Media Blunders and What Lil Nas X Can Teach Us About Marketing

There is no way around it. Social media marketing is a marketing strategy every business looking to raise brand awareness, build customer relationships and develop loyalty needs to implement into their brand identity and core marketing tactics. While there are plenty of good practices, expert advice, and examples of successful brands to follow, there is…
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Are Holes in Your Editing Process Costing You Sales Leads and Online Revenue?

If your content is intended to generate sales leads or online revenue, the best results come when the content, no matter how well written, receives thorough and skillful editing. But often, even organizations that know the value of good editing fall short because of flaws in their editing process. This article discusses ways to simplify…
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Exclusive Research on Brand Positioning in 2021 to Help You Get Ahead

Many new entrepreneurs feel that if they start a business, customers will come. But that isn’t the case since everybody who’s ever started a successful business understands that if you create it but don’t properly brand it, no one will come. Whoever wants to have a good start in the market must understand how to…
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3 Experts Share the One Blogging Tip That Made the Biggest Difference

Blogging is as alive and well in 2021 as it ever has been, and it’s a great thing to consume yourself with. It allows you to be creative, share some wonderful content with the world, and maybe even earn some money. And that’s the end goal for most bloggers, right? People set up these blogs…
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Email Templates for Every Situation [INFOGRAPHIC]

You’re busy, but you also have emails to send, reply, and delete from your relentlessly chiming inbox. That’s a chunk of your workday gone that could’ve been filled in by a project or two. On top of writing an important message, you have to factor in time-consuming nuances such as the recipients and call to…
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5 Video Production Ideas That Could Reinvent Your Content Creation Strategy

Do your social media and website content seem a bit dull lately? Is your marketing team running out of ideas? Engagement dropping? Video is the number one preferred content among users, so check out a few ways to revive your content marketing strategy with video production! Why Video Content Is A Must Have A market…
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