The market is always evolving; competition is tough, and every company reacts swiftly to these changes. And, to thrive in the face of such fierce market conditions, your brand must capture the hearts of your target customers. But how can you win over those who have never engaged with or used your amazing products and…
Read more
Even as businesses move forward in the digital era, there are things that remain the same. A good example of this is marketing methods. In a way, marketing strategies are more advanced because of improvements in science and technology. However, in some ways, the technique is the same as it was hundreds of years back.…
Read more
There are many different ways a company can go about creating a link profile, but knowing whether or not something is really working can be a bit trickier. It’s incredibly important to understand what to look for so that you can improve. After all, a link profile is the best way to show Google that…
Read more
Both company owners and internet users agree that a shortened URL is preferred. Who wants to copy and paste a URL with a bunch of numbers and random characters? This makes it impossible for anyone to remember and it makes citing the source extremely difficult. For this reason, companies actually change the URLs to something…
Read more
Many companies put a great deal of emphasis on search engine optimization (SEO) and dofollow links in order to gain visibility for the company website. If many different websites across the internet have dofollow links back to your website, the Google bots see this as a sign of a website with great content. After all,…
Read more
Have you ever daydreamed at your job, wishing that you could create a profitable business doing something you love? Many people possess aspirations of owning a home-based business, but they don’t know where to start. If this describes you, then have no fear—the Internet is full of platforms and mediums through which individuals can begin…
Read more
Remember when you were in school and you were taught to write a concluding paragraph? Although it was never supposed to start with “in conclusion,” it was expected to be there because it helps readers, as my teacher would say, “tie a nice bow around your article.” This same idea can be applied to an…
Read more
I find that oftentimes the silliest questions—What should I wear? What does SEO stand for? What should I say on a first date?—are usually the most popular. If you think something should be obvious to you but you just don’t get it, chances are you aren’t alone. Fortunately, we live in the 21st century and…
Read more
Branding used to be as simple as creating a logo and a catchy jingle, but the dynamics of a brand quickly changed when social media exploded onto the scene. In fact, the way branding works has actually become quite confusing. Before trying to understand how branding can work for you and/or your company, it is…
Read more
Before we answer the question of how you can be philanthropic with your business, we must first answer the question of why. Why should a business be philanthropic? In what ways does being philanthropic help a business? Aside from doing a good deed for your community, being a philanthropic business can provide two very obvious…
Read more