Category: Business Advice

How Search Engines treat Shortened URLs

Both company owners and internet users agree that a shortened URL is preferred. Who wants to copy and paste a URL with a bunch of numbers and random characters? This makes it impossible for anyone to remember and it makes citing the source extremely difficult. For this reason, companies actually change the URLs to something…
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Why No-Follow Links Are Still Worth It

Many companies put a great deal of emphasis on search engine optimization (SEO) and dofollow links in order to gain visibility for the company website. If many different websites across the internet have dofollow links back to your website, the Google bots see this as a sign of a website with great content. After all,…
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Starting a Side Business with a Skill

Have you ever daydreamed at your job, wishing that you could create a profitable business doing something you love? Many people possess aspirations of owning a home-based business, but they don’t know where to start. If this describes you, then have no fear—the Internet is full of platforms and mediums through which individuals can begin…
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How to Create a Summary Newsletter That Your Readers Will Love

Remember when you were in school and you were taught to write a concluding paragraph? Although it was never supposed to start with “in conclusion,” it was expected to be there because it helps readers, as my teacher would say, “tie a nice bow around your article.” This same idea can be applied to an…
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5 Video Conferencing Tips that Your 2021 Business Needs to Know

I find that oftentimes the silliest questions—What should I wear? What does SEO stand for? What should I say on a first date?—are usually the most popular. If you think something should be obvious to you but you just don’t get it, chances are you aren’t alone. Fortunately, we live in the 21st century and…
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Why Branding is Blurry

Branding used to be as simple as creating a logo and a catchy jingle, but the dynamics of a brand quickly changed when social media exploded onto the scene. In fact, the way branding works has actually become quite confusing. Before trying to understand how branding can work for you and/or your company, it is…
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How to be Philanthropic with your Business

Before we answer the question of how you can be philanthropic with your business, we must first answer the question of why. Why should a business be philanthropic? In what ways does being philanthropic help a business? Aside from doing a good deed for your community, being a philanthropic business can provide two very obvious…
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Email Templates for Every Situation [INFOGRAPHIC]

You’re busy, but you also have emails to send, reply, and delete from your relentlessly chiming inbox. That’s a chunk of your workday gone that could’ve been filled in by a project or two. On top of writing an important message, you have to factor in time-consuming nuances such as the recipients and call to…
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Is Google Ads Your Best Paid Search Avenue? Examining the Other Online Ad Options

Google Ads is one of the top tools to use for businesses looking to advertise and increase their search engine rankings. Google is known as the industry standard—everyone loves Google, and so a lot of entrepreneurs think that love translates into the idea that they should always be using Ads for their business.  For some…
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The Secrets to Getting Customers before You’re Even Open for Business

One of the greatest hurdles a start-up company will face is getting customers before the company has even started. Many assume that a company just starting out may not have the resources necessary to fully perform, so why take the chance? This is a mentality that you must stop as a new business owner.  There…
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