Category: Business Advice

How to Set Up an Editorial Calendar for Your Small Business Blog

Whether you’re a company website with a blog or you specialize in the wonderful world of blogging, it’s safe to say that things are probably a bit crazy. Not only is blogging a great way for a company to show off what they know in a particular field, but guest blogging is a great way…
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Covid-19 Provides Tech Experts With Rare Relocation Opportunity But There’s A Catch

Have you ever visited Silicon Valley in San Francisco? If you have, then you know that talks about the high cost of living in the Valley are not exaggerations. The only place in the United States that is more expensive than Silicon Valley is New York City. While other places in California are pricey, Silicon…
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What’s Your Next Move After Someone Unsubscribes?

When it comes to your newsletter, website, content, or what have you, the truth is that people unsubscribe for many reasons. However, even if they do, it doesn’t mean that all of their interest is lost, or even that you’ve completely lost their business. Consider my own anecdote that talks about why I began to…
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7 Essentials That Make The Perfect SEO Report

If you ask any marketer, creating SEO reports can be a daunting task. There are a lot of factors to consider when it comes to SEO—guest content and links, on-site optimization, page speed load time, design and website structure, and more—and creating a report for a client can be even more complicated. Because each client…
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Use the Power of Salesforce to Drive Your Nonprofit’s Success

Nonprofits and higher education organizations both need the same tools and resources as for-profit companies. Salesforce’s Power of Us program works with these kinds of groups directly, with over 40,000 organizations to date.  Ultimately, the “Power of Us” program allows nonprofit organizations and higher education institutions to access Salesforce products and resources so that they…
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How To Create an AB Testing Culture

How to Create a Testing Culture Every business that has a website or web application that is detrimental to their business model should understand the power of AB testing. The fact is reviewing conversion optimization or landing page best practices is great to start, but every business serves a different audience with different preferences, and…
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How to Craft a Website Usability Test with Your Audience

Website usability tests hold the power to increase your website conversions, time users spend on unique content, recommendations, and much more. The ease with which users can access your website is website usability, so the sooner you can validate this aspect of your business the better.  You will want to run website testing for things…
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How to Write a Friendly, Engaging Auto-Generated Email

Transactional emails are automatically generated by your marketing or CRM platform when an individual has taken a specific action. An example of a very common auto-generated email is a welcome email that is sent when a new customer creates an account or submits their email address for a business. This is an easy way to…
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A Look Into Exact Match Domains as a Business Strategy

Google’s algorithm has got some business owners scrambling to find out whether they’ll be penalized for having an exact match domain, something that, in the past, was considered a solid SEO strategy. Below we’ll delve into what this means for entrepreneurs, who should be concerned about a penalty, and how you can overcome one if…
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How to Really See If Your Website Is Engaging For Users

As with most important goals, engagement is not easy to achieve because it requires high doses of patience, a customer-centric approach, great service, and empathy with the user. The key is to gain the trust of the client gradually, but also have an understanding of where you stand on the engagement level. Believe it or…
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