To get straight to the point, I think Meta Keywords are annoying. For those who are unfamiliar, as you create and design your website you will be prompted to insert Meta Keywords. These keywords, words that are most relevant to describe your site, are hidden from the public because of what we call Meta Tags,…
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Understanding your customers and prospective customers are at the heart of producing products and services that users want to consume. The true difference between brands that excel and produce products that people want to buy again and again (not just the one-hit-wonders of the world), is that they are keeping the user at the center…
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Website usability tests hold the power to increase your website conversions, time users spend on unique content, recommendations, and much more. The ease with which users can access your website is website usability, so the sooner you can validate this aspect of your business the better. You will want to run website testing for things…
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More and more small businesses are taking advantage of the potential of machine learning and incorporating it into their business plan, and they’re not disappointed by the results. Some entrepreneurs are wary of machine learning because in the past it’s gotten a bad reputation for being heavily dependent on computer coding, a skill that not…
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With technology changing every single day, it’s no surprise that more people are using multiple devices at once. For example, in the past in the case of online shopping, this meant that we went to our computers and made a purchase. Now, we’re able to purchase several ways just on our cell phones. In fact,…
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A monthly marketing report is essential to the success of any business, and it shouldn’t be difficult to create every month. This is your chance to brag about your work, as well as explain any problems you may have dealt with in the past couple of weeks and brainstorm solutions. You can use these reports…
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Digital marketing is one of the fastest-growing marketing channels, and with that comes a gap of knowledge/expertise for those marketers looking to succeed. The market is growing so quickly that many marketers are struggling to keep up. The marketing industry continues to evolve and marketers are expected to pick up new skills and broaden their…
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Employees are ambassadors for your brand; they are the ones who know the product the best, and who interact with customers on a daily basis. Thus, they are the most in-tune with your customers’ wants and needs. With that said, this should translate accordingly with your content marketing efforts. Every business owner wants their content…
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When most businesses think SEO, they think about the content on a website; most specifically, a business website that is trying to climb the rankings of Google. In other cases business owners and marketers might think about content that is placed on other websites in the form of guest posting, thereby building links back to…
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Getting to 100,000 hits a day can feel ideal, but if your conversion rate is too low, it won’t do you a ton of good. For this reason, many focus on turning traffic into conversions (and that’s GREAT); however, if you’re struggling there is a stepping-stone you can take in between. Focusing on turning your…
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