Category: Marketing Automation Tips

No-Reply is Dead, What’s next?

In the past, it was pretty common for businesses to send out automated emails with a “no-reply” handle, but unfortunately, that is no longer considered best practice for a variety of reasons listed below. No reply emails may hurt your client relationships by sending the message that you don’t care about their responses They may…
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How to Successfully Test the “From” Field in Your Email Marketing Campaigns

When it comes to starting an email marketing campaign, generally businesses think about how often to send emails, what content to include, which audience to target, etc. What isn’t often considered is who to send the email from. It’s coming from their company, right? But whose name, if any, should they use for the “From”…
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How to Get Your Whole Office into Marketing

The first year is always the hardest. This saying always seems to come up when talking about marriage, having kids, going back to school, and moving out of your parents’ house; however, any entrepreneur will tell you the saying originated when discussing business. If you’re a startup company struggling to get by, then you likely…
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5 Tips That Will Help Turn Your Traffic into a Profit

For most small businesses and/or other domain owners, a site with high traffic means a site that yields high profits. It is a simple math game really:  Marketing efforts + Social Media efforts + Good customer service = Traffic = Revenue There is a bit more that goes into creating a successful webpage, but you…
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Get Fancy with Your Email Marketing Campaign – What Features Are Worth Your While

Once you have decided to join the rest of the world and start an email marketing campaign, you will need to buy email marketing software. You will find that there are many different choices of software to choose from, which include hosted or non-hosted, and many varying prices. However, one of the most important things…
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How to Make Co-Marketing Work For You

If this year has been slow for your business, take 2020 to try something fresh. Co-marketing is an idea that has been brought to light in recent years by brands, like Apple and Nike, who have been teaming up to create hybrid products.  The idea is to get together with another business, create a product,…
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