We’ve all been there: You’re scrolling through your Instagram feed and you see an ad that catches your eye, but then you realize it’s not relevant to the coding bootcamp and that’s kind of annoying. What went wrong? Well, in most cases, it comes down to one simple thing: the ad didn’t target the right…
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Over the years, Instagram has exploded into one of the most powerful social platforms in the world. Today, more than two billion people use Instagram each month, and the platform is used to share content with other users in our network. This has led to a tremendous amount of opportunity for small businesses and entrepreneurs…
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Video content is a powerful medium for connecting with your target audience on an emotional level. It can communicate your brand story, evoke the audience’s emotion, and increase overall brand awareness. Video content isn’t foreign in the marketing world, but, with the growth of technology, brand commercials are now shifting to online platforms. Social media…
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“You need to create content that your target audience will love and find useful.” Are you tired of hearing this all the time? While people are not wrong to say it, it may not be so easy to always be on point when it comes to creating educational, informative, and engaging content for Instagram. If…
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Many people think of social media and they think about growing their followers and friends to help create a huge community of people. The more people following your social media accounts the better for your business—more people are seeing your content, more people have the opportunity to share your content, and you can feel free…
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Although many businesses don’t know it, keywords are valuable for more than just Google results pages. The same logic that applies to the importance of Google keywords also applies to social networks such as YouTube, Twitter, and LinkedIn. After all, these social networks have a search function in the same way Google has a search…
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Is your ad underperforming? Are you not getting the results you expected? The explanation is sometimes simple — the message you’re conveying just doesn’t resonate with your target audience. But, although very common, that’s not the only possible reason for low ad performance. To determine why your ad underperforms, the first thing you should do…
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First introduced in the summer of 2015, Facebook Live has since become an extremely popular way for users to create videos and engage with their friends and family. Although in the beginning, it was only an option for celebrities, nowadays anyone with a Facebook account (and a decent internet connection) has access to Facebook Live,…
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