Category: General Marketing

Easy as Pie: Understanding Data Visualization

When you’re handling large amounts of information and trying to communicate trends and patterns to co-workers and shareholders, it’s important to understand the techniques that make doing so easier and more manageable. Data visualization is a crucial element in the business process and, thanks to technology, can be carried out more effortlessly than ever before.…
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What SEO Goals Will Help You Make Sure Your Efforts Are Working?

An online marketing campaign needs to continually be tweaked and modified because the industry is changing so quickly. Google is constantly changing the algorithm it uses to rank websites and new networks and tools are popping up every day, so it’s important that your company can keep up on the latest trends. Because a campaign…
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Top 5 KPIs for a Winning Link Profile

There are many different ways a company can go about creating a link profile, but knowing whether or not something is really working can be a bit trickier. It’s incredibly important to understand what to look for so that you can improve. After all, a link profile is the best way to show Google that…
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The “Must-Haves” of Every Big Step in SEO

Any veteran website owner will tell you that there are a lot of things you need to prepare before you take steps to improve your SEO. It’s a long process and there are many advanced things to consider, but even just the basics of SEO require careful and calculated things to prepare. Before you try…
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How Defining Your Buyer Persona Helps Reduce Customer Churn

Customer churn is one of the biggest nightmares of subscription-as-a-business-services (SaaS). Rightly so, churn highly impacts your business revenue and requires you to invest more resources in customer acquisition, and because of the abundance of options, customers rarely care about giving businesses a second chance. Research by PWC states that 32 percent of new and…
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How Search Engines treat Shortened URLs

Both company owners and internet users agree that a shortened URL is preferred. Who wants to copy and paste a URL with a bunch of numbers and random characters? This makes it impossible for anyone to remember and it makes citing the source extremely difficult. For this reason, companies actually change the URLs to something…
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Why No-Follow Links Are Still Worth It

Many companies put a great deal of emphasis on search engine optimization (SEO) and dofollow links in order to gain visibility for the company website. If many different websites across the internet have dofollow links back to your website, the Google bots see this as a sign of a website with great content. After all,…
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How to Create a Summary Newsletter That Your Readers Will Love

Remember when you were in school and you were taught to write a concluding paragraph? Although it was never supposed to start with “in conclusion,” it was expected to be there because it helps readers, as my teacher would say, “tie a nice bow around your article.” This same idea can be applied to an…
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Are Vertical vs. Horizontal Content Strategies Still Relevant?

Because SEO is always changing, your content strategy also has to remain fluid if you want to stay successful. A few years ago there were two terms for two different content strategies: Vertical and Horizontal. Both strategies have the ability to be flexible, but by and large, they kept a solid foundation and were good…
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How Search Behavior is Changing (and How to Create a Strategy That’s Ready)

Searching for answers, information and products have changed from the static-desktop-Google- search-of-the-past, to on-the-go searching with smartphones, tablets, and voice search devices such as the Amazon Echo. The biggest change? People are searching whenever and wherever they are – asking questions through voice search on anything from directions to the best sushi spot in town…
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