For many, marketing a product or service is the most difficult when trying to engage someone from a different background. Certain cultures can react differently to certain marketing campaigns and schemes, so it is important to understand other cultures so that your company’s consumer base can become more diverse. According to the U.S. Census Bureau,…
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If you are just beginning to do in-house marketing for your business, or you want to better understand the analysis being done by your SEO representative, it can be daunting to learn what exactly you need to know. The truth is that marketing analytics is a complex, important part of the modern marketer’s world. This…
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On-page website surveys are exactly what they sound like: surveys that ask people questions while they’re on a website. These surveys ask consumers questions about current issues and problems they are experiencing while they are using a specific website, so it can be a much more reliable method than asking people to recall past experiences…
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If you handle the marketing for a small business (or a large company, for that matter), you probably develop blog content with the purpose of enhancing your SEO. There is no harm in that, and in fact, developing content should have a positive impact on your search rankings. However, it is important to remember that…
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