Category: SEO

Where to Start with SEO When Flipping a Website

It’s no secret that flipping a website can be a great investment—you already have a reader base or a little bit of traffic, the structure of the website is usually there, it can be less expensive than starting new, you could make a profit, etc. However, without proper SEO you won’t get very far. In…
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The “Must-Haves” of Every Big Step in SEO

Any veteran website owner will tell you that there are a lot of things you need to prepare before you take steps to improve your SEO. It’s a long process and there are many advanced things to consider, but even just the basics of SEO require careful and calculated things to prepare. Before you try…
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How Search Engines treat Shortened URLs

Both company owners and internet users agree that a shortened URL is preferred. Who wants to copy and paste a URL with a bunch of numbers and random characters? This makes it impossible for anyone to remember and it makes citing the source extremely difficult. For this reason, companies actually change the URLs to something…
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Why No-Follow Links Are Still Worth It

Many companies put a great deal of emphasis on search engine optimization (SEO) and dofollow links in order to gain visibility for the company website. If many different websites across the internet have dofollow links back to your website, the Google bots see this as a sign of a website with great content. After all,…
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Why Your Website Needs an SEO Audit Regularly

Completing an SEO audit of your website sometimes seems to have incredible similarities to going to the doctor. You definitely know what it is, you know you’re supposed to go, you sort of know-how to make it happen, but you’re definitely not going to go regularly. Honestly in this day and age, who has time…
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How Search Behavior is Changing (and How to Create a Strategy That’s Ready)

Searching for answers, information and products have changed from the static-desktop-Google- search-of-the-past, to on-the-go searching with smartphones, tablets, and voice search devices such as the Amazon Echo. The biggest change? People are searching whenever and wherever they are – asking questions through voice search on anything from directions to the best sushi spot in town…
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SEO Considerations for Some of Your Weirdest Website Questions

When you first get started creating a website and creating your own company you’re going to come across quite a few questions you didn’t anticipate. Most of these questions won’t be directly related to SEO and will have a very basic answer; however, it’s important not to just move on to your next project. No…
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What Google Has to Say about Negative SEO

Sometimes all you want is just to hear from Google. They might be vague, confusing, not answer your question at all, but at least you’re hearing from the source. Fortunately, Google has given us this sense of relief when it comes to negative SEO. Unfortunately, however, companies seem to be losing sight of how negative…
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Tips and Tricks to Avoid a SEO Takeover

Choosing keywords, trying to think like your target audience, and guest posting all over the web can be a daunting task; especially when you might not see results for months. Search engine optimization (SEO) is an extremely important part of any business, but it certainly has its challenges. You want to grab that number one…
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The Importance of Recrawling Your Website

It’s always recommended to complete an SEO audit a few times per year (despite the fact that most companies only do about one per year), but no matter how many SEO audits you may do it’s important that you continue to recrawl your website. Crawling your website is a quick and easy way to spot…
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