When you first get started creating a website and creating your own company you’re going to come across quite a few questions you didn’t anticipate. Most of these questions won’t be directly related to SEO and will have a very basic answer; however, it’s important not to just move on to your next project. No…
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Sometimes all you want is just to hear from Google. They might be vague, confusing, not answer your question at all, but at least you’re hearing from the source. Fortunately, Google has given us this sense of relief when it comes to negative SEO. Unfortunately, however, companies seem to be losing sight of how negative…
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Choosing keywords, trying to think like your target audience, and guest posting all over the web can be a daunting task; especially when you might not see results for months. Search engine optimization (SEO) is an extremely important part of any business, but it certainly has its challenges. You want to grab that number one…
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It’s always recommended to complete an SEO audit a few times per year (despite the fact that most companies only do about one per year), but no matter how many SEO audits you may do it’s important that you continue to recrawl your website. Crawling your website is a quick and easy way to spot…
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For most companies, a PPC strategy comes before an SEO one because it seems easier and faster (and in some cases it is). However, it’s important to understand how PPC and SEO mesh together when you first get started with online marketing so that you can make sure you’re doing what’s best for your company.…
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For most businesses, Google is the only search engine on the brain. This of course makes sense because Google is the largest search engine available, but there always comes a time when a business wants to branch out to the next best search engines such as Bing and Yahoo. After all, Bing and Yahoo are…
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Most companies understand the importance of search engine optimization (SEO) and the need to link back to the company website. However, what some businesses fail to realize is that the keywords and phrases that are used when linking back to a website are extremely important. If you’re starting a small business or are new to…
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Most people who have read my writing know that I have a good deal of knowledge about SEO. I have learned that having an inventory of all your content can be very helpful to a company’s SEO efforts. A content inventory is basically just a spreadsheet where you log all of the content written for…
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When it comes to SEO, it’s always linking, linking, and more linking. After all, it’s the links that Google bots follow and it’s the links that move you up on a search engine results page (SERP). However, what many companies don’t realize is that citations are also incredibly important for SEO. While links might be…
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Most people as well as ideas and actions are put into one of two categories: science or art. In the past it has been believed that something in the science category is very logical or straightforward, whereas anything creative and arbitrary is an art. However, breaking things into two categories is just too easy. Some…
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