When it comes down to it, the actual structure of your website will affect your SEO success just as much as any link-building strategy you might set up or any keyword research method you might use. Unfortunately, many companies set up an initial architecture for their website and then move on to things that seem…
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It’s no secret that flipping a website can be a great investment—you already have a reader base or a little bit of traffic, the structure of the website is usually there, it can be less expensive than starting new, you could make a profit, etc. However, without proper SEO you won’t get very far. In…
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Both company owners and internet users agree that a shortened URL is preferred. Who wants to copy and paste a URL with a bunch of numbers and random characters? This makes it impossible for anyone to remember and it makes citing the source extremely difficult. For this reason, companies actually change the URLs to something…
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A company can never worry too much about the growing popularity of mobile browsing. There is no sign that this trend is going anywhere anytime soon, so it’s important that companies optimize their websites for the small screen. In some ways, SEO remains the same no matter where a user is looking at a company…
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It’s always recommended to complete an SEO audit a few times per year (despite the fact that most companies only do about one per year), but no matter how many SEO audits you may do it’s important that you continue to recrawl your website. Crawling your website is a quick and easy way to spot…
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Most companies understand the importance of search engine optimization (SEO) and the need to link back to the company website. However, what some businesses fail to realize is that the keywords and phrases that are used when linking back to a website are extremely important. If you’re starting a small business or are new to…
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If you plan on making money online, your online presence needs to be professional and up-to-date using the latest technologies. Chances are you have a Facebook account, Twitter, and advertisements all across the web, so your company will need to store all of the graphics and content you have on those webpages in some way.…
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