Blog

9 Truths People Don’t Tell You About Starting Your Own Business

Many people give up their jobs because they are tired of working long hours or they’re simply tired of working for others, but starting your own business isn’t always all it’s cracked up to be. In fact, you will have to work twice as hard and spend even more hours in your office than you…
Read more

Must-Have Skills for Success in Digital Marketing

Digital marketing is one of the fastest-growing marketing channels, and with that comes a gap of knowledge/expertise for those marketers looking to succeed. The market is growing so quickly that many marketers are struggling to keep up.  The marketing industry continues to evolve and marketers are expected to pick up new skills and broaden their…
Read more

Hiring Tip: 5 Ways You Know it’s Time to Hire a “Web Manager” Full Time

It’s no secret that a company’s website and overall online presence is a huge contributor to their revenue (or lack thereof). It’s imperative that a business have a highly functioning website, an engaging social media strategy, and a knowledge of SEO in order to make money and truly compete with other small businesses. It’s no…
Read more

6 Ways Employees Can Help Your Business’s Content Marketing Efforts

Employees are ambassadors for your brand; they are the ones who know the product the best, and who interact with customers on a daily basis. Thus, they are the most in-tune with your customers’ wants and needs. With that said, this should translate accordingly with your content marketing efforts. Every business owner wants their content…
Read more

Should You Optimize Your Email Marketing Campaigns for SEO?

When most businesses think SEO, they think about the content on a website; most specifically, a business website that is trying to climb the rankings of Google. In other cases business owners and marketers might think about content that is placed on other websites in the form of guest posting, thereby building links back to…
Read more

Ways to Turn Website Traffic into Subscribers

Getting to 100,000 hits a day can feel ideal, but if your conversion rate is too low, it won’t do you a ton of good. For this reason, many focus on turning traffic into conversions (and that’s GREAT); however, if you’re struggling there is a stepping-stone you can take in between. Focusing on turning your…
Read more

No-Reply is Dead, What’s next?

In the past, it was pretty common for businesses to send out automated emails with a “no-reply” handle, but unfortunately, that is no longer considered best practice for a variety of reasons listed below. No reply emails may hurt your client relationships by sending the message that you don’t care about their responses They may…
Read more

7 Web Design and Optimization Strategies to Help Create Trust With Your Audience

Building trust between your organization and your audience is one of the most important marketing plans to ensure growth in your business. First impressions matter and your website is often the first place your audience gets an idea of your business and whether they would want to do business with you or not. Having a…
Read more

How to Successfully Test the “From” Field in Your Email Marketing Campaigns

When it comes to starting an email marketing campaign, generally businesses think about how often to send emails, what content to include, which audience to target, etc. What isn’t often considered is who to send the email from. It’s coming from their company, right? But whose name, if any, should they use for the “From”…
Read more

7 Ways to Increase Engagement Per Visit for Your Blog

Good marketers are always looking for ways to increase engagement once people land on their website or blog. We all know that lowering your website bounce rate is a sign that people are wanting to stick around longer and get the most out of what you have to offer. There are several tips and tricks…
Read more