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Get Fancy with Your Email Marketing Campaign – What Features Are Worth Your While

Once you have decided to join the rest of the world and start an email marketing campaign, you will need to buy email marketing software. You will find that there are many different choices of software to choose from, which include hosted or non-hosted, and many varying prices. However, one of the most important things…
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Why You Can Get Your Dream PR Career Before You Graduate

The popular “It’s not what you know, it’s who you know” is unfortunately true in most industries – journalism and public relations included. If you are an aspiring journalist but do not know anyone in the field, you may have a bit harder time trying to find a job when the time comes. However, there…
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5 Tips to Help Ease Your Outsourcing Efforts

While most think about how difficult it can be to work for someone, few think about the opposite. It can sometimes be very difficult to have someone work for you. You know things need to get done a certain way, but sometimes communicating this is very difficult. One of the hardest jobs a boss has…
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How to Make Co-Marketing Work For You

If this year has been slow for your business, take 2020 to try something fresh. Co-marketing is an idea that has been brought to light in recent years by brands, like Apple and Nike, who have been teaming up to create hybrid products.  The idea is to get together with another business, create a product,…
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Why Buying an Established Business May be the Right Move

Owning your own business comes with many stresses, and the initial startup is almost always the most intimidating and problem-filled. Between finances, hiring decisions, software purchases, and marketing, it is amazing anyone ever gets those screen doors fixed and carpets cleaned. However, starting a business is exciting for many because it allows a person’s idea…
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