Because SEO is always changing, your content strategy also has to remain fluid if you want to stay successful. A few years ago there were two terms for two different content strategies: Vertical and Horizontal. Both strategies have the ability to be flexible, but by and large, they kept a solid foundation and were good…
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Plain and simple, in order to have a successful business, companies need to have a solid customer base and a good product. Companies should strive for customer satisfaction and continued customer engagement because loyal customers spend more money with brands they like. According to a recent study, 78% of loyal customers are willing to spread…
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Searching for answers, information and products have changed from the static-desktop-Google- search-of-the-past, to on-the-go searching with smartphones, tablets, and voice search devices such as the Amazon Echo. The biggest change? People are searching whenever and wherever they are – asking questions through voice search on anything from directions to the best sushi spot in town…
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Branding used to be as simple as creating a logo and a catchy jingle, but the dynamics of a brand quickly changed when social media exploded onto the scene. In fact, the way branding works has actually become quite confusing. Before trying to understand how branding can work for you and/or your company, it is…
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Before we answer the question of how you can be philanthropic with your business, we must first answer the question of why. Why should a business be philanthropic? In what ways does being philanthropic help a business? Aside from doing a good deed for your community, being a philanthropic business can provide two very obvious…
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Many new entrepreneurs feel that if they start a business, customers will come. But that isn’t the case since everybody who’s ever started a successful business understands that if you create it but don’t properly brand it, no one will come. Whoever wants to have a good start in the market must understand how to…
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When you first get started creating a website and creating your own company you’re going to come across quite a few questions you didn’t anticipate. Most of these questions won’t be directly related to SEO and will have a very basic answer; however, it’s important not to just move on to your next project. No…
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If you’re an eCommerce site looking to get into content marketing or improve your existing strategy, the first question you might start with is this: In 2021, does the world really need another blog? It’s a fair question – we don’t need to tell anyone that content on the internet has been growing exponentially for…
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Sometimes all you want is just to hear from Google. They might be vague, confusing, not answer your question at all, but at least you’re hearing from the source. Fortunately, Google has given us this sense of relief when it comes to negative SEO. Unfortunately, however, companies seem to be losing sight of how negative…
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Not all metrics are created equal. There are key performance indicators (KPIs) such as conversion rate and revenue per session that are highly valuable for benchmarking your website’s performance and used to optimize against. You rely on these metrics being highly accurate. However, there are other metrics that shape important data-driven decision-making, that commonly deceive…
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