Have you ever visited Silicon Valley in San Francisco? If you have, then you know that talks about the high cost of living in the Valley are not exaggerations. The only place in the United States that is more expensive than Silicon Valley is New York City. While other places in California are pricey, Silicon…
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When it comes to your newsletter, website, content, or what have you, the truth is that people unsubscribe for many reasons. However, even if they do, it doesn’t mean that all of their interest is lost, or even that you’ve completely lost their business. Consider my own anecdote that talks about why I began to…
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If any blogger needs therapy, it’s the blogger that has discovered that her blog has been copied. This can be extremely infuriating for a writer who spent a long time writing articles and trying to drive traffic to a website. Not only is the idea of someone taking credit for something they didn’t do maddening,…
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One of the easiest ways to earn backlinks from authoritative websites across the internet is through guest blogging. In fact, this is the reason jobs like mine exist. In the past, most blog owners had to pay for great content, but now they can receive great content for nothing but a backlink in return. It…
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Lately, small businesses have been bombarded with strategies and tricks to improve SEO efforts. As an employee hired solely for SEO reasons, I understand the importance of organic search rankings and the excitement that comes from seeing your company pop up after a Google search. However, companies need to remember that pay per click (PPC)…
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The impact of mobile is growing and with it are new opportunities for retailers to grow their business and reach new and larger audiences. Most consumers own at least one mobile device, whether it be a smartphone, tablet, laptop, etc., and more than likely they’re using it to shop. Because of this, marketers must adapt…
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If you ask any marketer, creating SEO reports can be a daunting task. There are a lot of factors to consider when it comes to SEO—guest content and links, on-site optimization, page speed load time, design and website structure, and more—and creating a report for a client can be even more complicated. Because each client…
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Nonprofits and higher education organizations both need the same tools and resources as for-profit companies. Salesforce’s Power of Us program works with these kinds of groups directly, with over 40,000 organizations to date. Ultimately, the “Power of Us” program allows nonprofit organizations and higher education institutions to access Salesforce products and resources so that they…
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Lately, the buzz seems to be surrounding the term “pull marketing.” Because this term is becoming so popular, the term “push” marketing has also been brought to the surface. Push marketing is supposedly an approach that most marketing departments have been using in the past, while pull marketing is the latest and greatest. If you…
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For many, marketing a product or service is the most difficult when trying to engage someone from a different background. Certain cultures can react differently to certain marketing campaigns and schemes, so it is important to understand other cultures so that your company’s consumer base can become more diverse. According to the U.S. Census Bureau,…
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