Eco-friendly business practices and an environmental focus aren’t just nice things to do — they’re financially savvy moves that can reduce overhead costs and improve your bottom line. After all, a green business can be profitable, and sustainable business practices can do wonders for your company’s reputation and public image while reducing waste and protecting…
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When it comes to improving SEO scores, link building is a common practice most SEO practicers use — not only does this help improve your website’s ranking it can also help build referral traffic and brand awareness. But link building can be a daunting task, especially if you’re new to SEO. More importantly, it’s quite…
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The market is always evolving; competition is tough, and every company reacts swiftly to these changes. And, to thrive in the face of such fierce market conditions, your brand must capture the hearts of your target customers. But how can you win over those who have never engaged with or used your amazing products and…
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Podcasts and digital media have been on the rise over the past few years, and today they are more popular than ever. Whether you’re commuting to work, working from home, exercising, or taking a road trip, podcasts have been a nice supplemental form of media in addition to books or the radio. In 2020, over…
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The link between social signals and SEO has been a debate for years. Do social signals really play a big role in SEO? If a social media site is a nofollow site, is that still beneficial for SEO? Are certain social signals more important than others? These questions are quickly becoming more and more important…
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Even as businesses move forward in the digital era, there are things that remain the same. A good example of this is marketing methods. In a way, marketing strategies are more advanced because of improvements in science and technology. However, in some ways, the technique is the same as it was hundreds of years back.…
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When it comes down to it, the actual structure of your website will affect your SEO success just as much as any link-building strategy you might set up or any keyword research method you might use. Unfortunately, many companies set up an initial architecture for their website and then move on to things that seem…
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An online marketing campaign needs to continually be tweaked and modified because the industry is changing so quickly. Google is constantly changing the algorithm it uses to rank websites and new networks and tools are popping up every day, so it’s important that your company can keep up on the latest trends. Because a campaign…
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There are many different ways a company can go about creating a link profile, but knowing whether or not something is really working can be a bit trickier. It’s incredibly important to understand what to look for so that you can improve. After all, a link profile is the best way to show Google that…
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It’s no secret that flipping a website can be a great investment—you already have a reader base or a little bit of traffic, the structure of the website is usually there, it can be less expensive than starting new, you could make a profit, etc. However, without proper SEO you won’t get very far. In…
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