When you are sitting down to look at metrics, it can be difficult to decipher what trends really matter for SEO. You can follow trends in just about any situation, but that can be a daunting task and some are more important than others. To help with this, let’s look at three metrics where trends…
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In the last few years you have probably heard the term SEO, or “search engine optimization,” thrown around a lot in the business world. Many small business owners are beginning to pay attention to the term and learn a little more about what they can do for their own website, digital marketing, and online presence…
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Planning a marketing conference combines many different aspects of your business. In order to appropriately take on the task of planning a conference for your organization, it’s important to do your research, assemble a reliable team, use technology to your advantage, create a strategic communication plan and allow attendees and speakers to learn from each…
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People seem to turn to search engines for one of two things: To ask a question or to find something to buy. In general, it seems that SEO works wonders for those who are looking to find the answer to a question—part of the reason that quality content is so important when it comes to…
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More and more small businesses are taking advantage of the potential of machine learning and incorporating it into their business plan, and they’re not disappointed by the results. Some entrepreneurs are wary of machine learning because in the past it’s gotten a bad reputation for being heavily dependent on computer coding, a skill that not…
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With technology changing every single day, it’s no surprise that more people are using multiple devices at once. For example, in the past in the case of online shopping, this meant that we went to our computers and made a purchase. Now, we’re able to purchase several ways just on our cell phones. In fact,…
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A monthly marketing report is essential to the success of any business, and it shouldn’t be difficult to create every month. This is your chance to brag about your work, as well as explain any problems you may have dealt with in the past couple of weeks and brainstorm solutions. You can use these reports…
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We often turn to price declines as emergency measures to increase sales. The problem is that using too many discounts erodes the profitability of the business, and in addition to being something so used by competitors, its effectiveness is becoming less and less. Fortunately, with a little strategy, there are ways to offer promotions for…
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Starting a business takes some hard work and some handy work. Good online businesses are usually scalable businesses and low investment businesses, and now more than ever, good online businesses are based on developing a system that works alone. Although having a passive income is difficult to achieve, it’s highly attainable with the right tools.…
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Your clients want to know that the SEO strategy you’re using for them is working, so you create an SEO report that showcases all of the important information they’re after. You should be including things like keyword ranking, organic traffic, and earned links; however, creating such a report is time-consuming and overwhelming. This is especially…
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