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Is Google Ads Your Best Paid Search Avenue? Examining the Other Online Ad Options

Google Ads is one of the top tools to use for businesses looking to advertise and increase their search engine rankings. Google is known as the industry standard—everyone loves Google, and so a lot of entrepreneurs think that love translates into the idea that they should always be using Ads for their business.  For some…
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The Secrets to Getting Customers before You’re Even Open for Business

One of the greatest hurdles a start-up company will face is getting customers before the company has even started. Many assume that a company just starting out may not have the resources necessary to fully perform, so why take the chance? This is a mentality that you must stop as a new business owner.  There…
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4 Major Reasons Paid Media is Worth the Investment

Just about everyone knows that search engine optimization is critical for getting traffic to a website, it doesn’t typically bring immediate returns, which makes both SEO and paid media necessary for ranking higher faster.  Quick Results While paid media comes with a cost, it’s well worth the investment. Entrepreneur.com noted that 35 percent of all…
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Get Fancy with Your Email Marketing Campaign – What Features Are Worth Your While

While sometimes the phrase “the simpler the better” comes into play, this phrase usually stays out of play when it comes to a marketing campaign. When it comes to getting your company name out there on the Internet, the flashy, fancy, feature-filled tactics usually do the trick. Unfortunately, this can become very confusing, especially when…
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How to Utilize Keywords for Social Media Networks

Although many businesses don’t know it, keywords are valuable for more than just Google results pages. The same logic that applies to the importance of Google keywords also applies to social networks such as YouTube, Twitter, and LinkedIn. After all, these social networks have a search function in the same way Google has a search…
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Tips to Build A Mobile Website That Will Rank

A company can never worry too much about the growing popularity of mobile browsing. There is no sign that this trend is going anywhere anytime soon, so it’s important that companies optimize their websites for the small screen.  In some ways, SEO remains the same no matter where a user is looking at a company…
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Google Recovery Strategy: How To Remove Unnatural Backlinks

For many companies, no one wants a website full of unnatural backlinks, but these can sometimes slip through the cracks. Whether it was your fault or not, unnatural backlinks need to go and they need to go quickly if you’re planning on returning to page one of a Google SERP anytime soon. Although many websites…
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5 Article Ideas That Can Always Be Made Original

A big part of blogging is informing the public, but a bigger part of blogging is showing your originality. Whether it is your own blog or a blog where you’d like to guest post, your articles are helping to build your personal brand. If you know anything about branding, you know that standing out with…
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Marketing Maxims: Are They True, or Are They Just a Myth?

When it comes to starting a small business, you rely heavily on those common sayings you’ve been hearing all your life—“all you need is an idea,” and “you need to spend money to make money.” Starting a business is overwhelming and it’s tough to know whether or not you’re on the right path. The first…
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Guest Blogging Isn’t Over When the Post Goes Live

As a full-time blogger, I see this all the time: Someone works hard to get an article on a blog, the blog goes live, and then you never see the author again. There are many bloggers who don’t fall into this category, but nonetheless, this is something common amongst bloggers. The reason this is so…
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