Blog

What SEO Goals Will Help You Make Sure Your Efforts Are Working?

An online marketing campaign needs to continually be tweaked and modified because the industry is changing so quickly. Google is constantly changing the algorithm it uses to rank websites and new networks and tools are popping up every day, so it’s important that your company can keep up on the latest trends. Because a campaign…
Read more

Top 5 KPIs for a Winning Link Profile

There are many different ways a company can go about creating a link profile, but knowing whether or not something is really working can be a bit trickier. It’s incredibly important to understand what to look for so that you can improve. After all, a link profile is the best way to show Google that…
Read more

Where to Start with SEO When Flipping a Website

It’s no secret that flipping a website can be a great investment—you already have a reader base or a little bit of traffic, the structure of the website is usually there, it can be less expensive than starting new, you could make a profit, etc. However, without proper SEO you won’t get very far. In…
Read more

The “Must-Haves” of Every Big Step in SEO

Any veteran website owner will tell you that there are a lot of things you need to prepare before you take steps to improve your SEO. It’s a long process and there are many advanced things to consider, but even just the basics of SEO require careful and calculated things to prepare. Before you try…
Read more

How to Change Your Boring Blog into Something Unique

I truly believe that one of the most difficult things for a blogger is finding a topic to discuss. You know the value of blogging and you want to be good at it, but there are so many blogs to compete with. You want to be original and unique, but just when you think you’ve…
Read more

Why an Animated Marketing Video is Great for Online Advertising

Today, we are constantly bombarded with online advertising. Whether it’s on our search engines or our social media feeds, there’s a chance you’ll run into an ad at least once in your lifetime. Most of the time, we scroll through those ads in annoyance, but there’s a rare occasion where we pause and watch them…
Read more

How Defining Your Buyer Persona Helps Reduce Customer Churn

Customer churn is one of the biggest nightmares of subscription-as-a-business-services (SaaS). Rightly so, churn highly impacts your business revenue and requires you to invest more resources in customer acquisition, and because of the abundance of options, customers rarely care about giving businesses a second chance. Research by PWC states that 32 percent of new and…
Read more

How Search Engines treat Shortened URLs

Both company owners and internet users agree that a shortened URL is preferred. Who wants to copy and paste a URL with a bunch of numbers and random characters? This makes it impossible for anyone to remember and it makes citing the source extremely difficult. For this reason, companies actually change the URLs to something…
Read more

Social Media Blunders and What Lil Nas X Can Teach Us About Marketing

There is no way around it. Social media marketing is a marketing strategy every business looking to raise brand awareness, build customer relationships and develop loyalty needs to implement into their brand identity and core marketing tactics. While there are plenty of good practices, expert advice, and examples of successful brands to follow, there is…
Read more

Why No-Follow Links Are Still Worth It

Many companies put a great deal of emphasis on search engine optimization (SEO) and dofollow links in order to gain visibility for the company website. If many different websites across the internet have dofollow links back to your website, the Google bots see this as a sign of a website with great content. After all,…
Read more