Blog

Tips and Tricks to Avoid a SEO Takeover

Choosing keywords, trying to think like your target audience, and guest posting all over the web can be a daunting task; especially when you might not see results for months. Search engine optimization (SEO) is an extremely important part of any business, but it certainly has its challenges. You want to grab that number one…
Read more

Top 5 Things to Consider before Accepting Guest Posts

Bloggers love to talk about the importance of guest posting on other blogs across the web. There are huge SEO benefits and networking benefits that come from being a guest contributor, so many bloggers offer advice for those hoping to guest post. You must write an article that is relevant to the site, reply to…
Read more

6 Content Gaps You’ve Been Hearing so Much About (and How to Avoid Them)

In order to ensure the best possible search engine rankings, it’s important to always be aware of how your website is functioning. Diagnosing potential gaps in content is one way to avoid being penalized by Google and suffering a drop in your rankings. Unfortunately, many businesses have gaps in their online content and don’t even…
Read more

These Simple Upgrades Will Help Your Business Survive the Pandemic

The easing of pandemic restrictions across the country has brought relief to small business owners everywhere. Still, many entrepreneurs are struggling to get their customers back and don’t know how much longer they can hold on. While the future may be uncertain, this is not the end! The key to keeping your business afloat during…
Read more

What Is a Relevance Score on Facebook Ads?

Is your ad underperforming? Are you not getting the results you expected? The explanation is sometimes simple — the message you’re conveying just doesn’t resonate with your target audience. But, although very common, that’s not the only possible reason for low ad performance. To determine why your ad underperforms, the first thing you should do…
Read more

How Companies Can Successfully Use Facebook Live

First introduced in the summer of 2015, Facebook Live has since become an extremely popular way for users to create videos and engage with their friends and family.  Although in the beginning, it was only an option for celebrities, nowadays anyone with a Facebook account (and a decent internet connection) has access to Facebook Live,…
Read more

The Importance of Recrawling Your Website

It’s always recommended to complete an SEO audit a few times per year (despite the fact that most companies only do about one per year), but no matter how many SEO audits you may do it’s important that you continue to recrawl your website. Crawling your website is a quick and easy way to spot…
Read more

SEO Priorities: When Should SEO Come before Your PPC Efforts?

For most companies, a PPC strategy comes before an SEO one because it seems easier and faster (and in some cases it is). However, it’s important to understand how PPC and SEO mesh together when you first get started with online marketing so that you can make sure you’re doing what’s best for your company.…
Read more

YouTube SEO: 5 Tips to High Ranking Videos

For most businesses, Google is the only search engine on the brain. This of course makes sense because Google is the largest search engine available, but there always comes a time when a business wants to branch out to the next best search engines such as Bing and Yahoo. After all, Bing and Yahoo are…
Read more

Knock Out the Goliaths of the Business World – How to Compete Against a Dominant Brand

Just when you think the start-up struggles are over and your small business is finally on its feet, there are plenty of big power companies to put you back on your toes. Fortunately, there are ways to market your brand against the big Goliaths of the business world and have a real shot at knocking…
Read more