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What is the Unfollow Protocol When It Comes to Business and Social Media?

Many people think of social media and they think about growing their followers and friends to help create a huge community of people. The more people following your social media accounts the better for your business—more people are seeing your content, more people have the opportunity to share your content, and you can feel free…
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3 Experts Share the One Blogging Tip That Made the Biggest Difference

Blogging is as alive and well in 2021 as it ever has been, and it’s a great thing to consume yourself with. It allows you to be creative, share some wonderful content with the world, and maybe even earn some money. And that’s the end goal for most bloggers, right? People set up these blogs…
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Email Templates for Every Situation [INFOGRAPHIC]

You’re busy, but you also have emails to send, reply, and delete from your relentlessly chiming inbox. That’s a chunk of your workday gone that could’ve been filled in by a project or two. On top of writing an important message, you have to factor in time-consuming nuances such as the recipients and call to…
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White Labeling for Reporting: Why It Matters for Marketers Today

If you run an SEO or marketing agency, you know your team’s job involves more than just helping clients improve their sites. You’ve also got to be able to communicate the value of your work through regular reports. Showing your clients exactly what you’ve done for them helps your team to stay accountable while building…
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5 Video Production Ideas That Could Reinvent Your Content Creation Strategy

Do your social media and website content seem a bit dull lately? Is your marketing team running out of ideas? Engagement dropping? Video is the number one preferred content among users, so check out a few ways to revive your content marketing strategy with video production! Why Video Content Is A Must Have A market…
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Is Google Ads Your Best Paid Search Avenue? Examining the Other Online Ad Options

Google Ads is one of the top tools to use for businesses looking to advertise and increase their search engine rankings. Google is known as the industry standard—everyone loves Google, and so a lot of entrepreneurs think that love translates into the idea that they should always be using Ads for their business.  For some…
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The Secrets to Getting Customers before You’re Even Open for Business

One of the greatest hurdles a start-up company will face is getting customers before the company has even started. Many assume that a company just starting out may not have the resources necessary to fully perform, so why take the chance? This is a mentality that you must stop as a new business owner.  There…
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4 Major Reasons Paid Media is Worth the Investment

Just about everyone knows that search engine optimization is critical for getting traffic to a website, it doesn’t typically bring immediate returns, which makes both SEO and paid media necessary for ranking higher faster.  Quick Results While paid media comes with a cost, it’s well worth the investment. Entrepreneur.com noted that 35 percent of all…
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Get Fancy with Your Email Marketing Campaign – What Features Are Worth Your While

While sometimes the phrase “the simpler the better” comes into play, this phrase usually stays out of play when it comes to a marketing campaign. When it comes to getting your company name out there on the Internet, the flashy, fancy, feature-filled tactics usually do the trick. Unfortunately, this can become very confusing, especially when…
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How to Utilize Keywords for Social Media Networks

Although many businesses don’t know it, keywords are valuable for more than just Google results pages. The same logic that applies to the importance of Google keywords also applies to social networks such as YouTube, Twitter, and LinkedIn. After all, these social networks have a search function in the same way Google has a search…
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