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How To Create an AB Testing Culture

How to Create a Testing Culture Every business that has a website or web application that is detrimental to their business model should understand the power of AB testing. The fact is reviewing conversion optimization or landing page best practices is great to start, but every business serves a different audience with different preferences, and…
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The Importance of Spending Time & Resources Conducting Market Research (and How to Do It)

Understanding your customers and prospective customers are at the heart of producing products and services that users want to consume. The true difference between brands that excel and produce products that people want to buy again and again (not just the one-hit-wonders of the world), is that they are keeping the user at the center…
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How to Provide 24/7 Customer Service Without Hiring More Reps

A company’s customer service response time is one of the biggest factors impacting both customer satisfaction and the company’s net promoter score (NPS). Service response time refers to the time between when a customer makes a request and when they get a response. In other words, it really has nothing to do with how great…
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Marketing Analytics 101: How to Get Started with Marketing Metrics

If you are just beginning to do in-house marketing for your business, or you want to better understand the analysis being done by your SEO representative, it can be daunting to learn what exactly you need to know. The truth is that marketing analytics is a complex, important part of the modern marketer’s world. This…
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How to Craft a Website Usability Test with Your Audience

Website usability tests hold the power to increase your website conversions, time users spend on unique content, recommendations, and much more. The ease with which users can access your website is website usability, so the sooner you can validate this aspect of your business the better.  You will want to run website testing for things…
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Five Reasons Why a Monthly Newsletter is Advantageous for Startups

Newsletters have become a priority for most major companies and increasingly popular for small businesses as well. The best part of putting out a newsletter is reaching your audience—however large or small—with a marketing strategy that does not take a lot of time or effort whatsoever. Unfortunately, many companies will put out quarterly newsletters in…
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How to Use On-Page Surveys to Improve Customer Experience

On-page website surveys are exactly what they sound like: surveys that ask people questions while they’re on a website. These surveys ask consumers questions about current issues and problems they are experiencing while they are using a specific website, so it can be a much more reliable method than asking people to recall past experiences…
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How to Write a Friendly, Engaging Auto-Generated Email

Transactional emails are automatically generated by your marketing or CRM platform when an individual has taken a specific action. An example of a very common auto-generated email is a welcome email that is sent when a new customer creates an account or submits their email address for a business. This is an easy way to…
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6 Ways to Help Get Insights that Matter from Your Onsite Analytics

Analytic data has the potential to be a small business’s best friend if the business owner knows how to interpret the data correctly, and then use the findings to optimize their website.  If this seems like an overwhelming task to you, you’re not alone; it’s been said that the rule of analytics is “if you…
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Ask Yourself These 9 Questions Before Launching Your SEO Plan Into Action

Starting an SEO campaign for your small business is no easy feat; there’s a lot that goes into SEO success, and it won’t happen overnight. However, top SEO rankings are imperative for a successful business, and so it’s worth it to put some time and effort into developing a successful plan. Review the following 9…
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