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5 Marketing Strategies That Work and Cost You Nothing But Time

Marketing is a big, expensive industry and can be daunting to businesses that don’t or can’t put big bucks into a marketing program. Hiring a PR firm can put many businesses in the red doing intense marketing programs that many startups or local businesses simply do not need.  Local businesses have to work harder to…
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3 Steps for Using Mood and Vision Boards to Improve Your Marketing

Building a business and/or a brand is extremely difficult; it’s much more than just having a good idea. The idea itself is only the beginning. What an entrepreneur does with that idea, how they allow it to grow, is what will make or break a new business. Marketing is a huge part of that process.…
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9 Ways You Know It’s Time to Launch Your Company Website

Before you launch your company website there are 9 major considerations you want to make sure you feel 100% confident about before you take that step. It’s always a better idea to launch a website knowing that you have paid attention to these details. Think of this as a checklist to make sure you are…
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How To Grow Your Blog Traffic X10

Ever wonder how to not only grow an audience for your blog but a committed audience? One that comes back to read your content and, potentially, grow your business? It’s easy to say you’re going to grow your blog traffic and then pay for ads, social posts, email lists, and more, but it doesn’t take…
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Top 3 Metrics Where Trends Matter in SEO Data

When you are sitting down to look at metrics, it can be difficult to decipher what trends really matter for SEO. You can follow trends in just about any situation, but that can be a daunting task and some are more important than others. To help with this, let’s look at three metrics where trends…
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10 SEO Basics You Can Accomplish in 10 Minutes

In the last few years you have probably heard the term SEO, or “search engine optimization,” thrown around a lot in the business world. Many small business owners are beginning to pay attention to the term and learn a little more about what they can do for their own website, digital marketing, and online presence…
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5 Tips Every Marketing Conference ‘Point Person’ Should Know

Planning a marketing conference combines many different aspects of your business. In order to appropriately take on the task of planning a conference for your organization, it’s important to do your research, assemble a reliable team, use technology to your advantage, create a strategic communication plan and allow attendees and speakers to learn from each…
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Why PPC Advertising Can’t Be Ignored for a Business Looking to Sell

People seem to turn to search engines for one of two things: To ask a question or to find something to buy. In general, it seems that SEO works wonders for those who are looking to find the answer to a question—part of the reason that quality content is so important when it comes to…
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How will Machine Learning Shape the Future of Marketing?

More and more small businesses are taking advantage of the potential of machine learning and incorporating it into their business plan, and they’re not disappointed by the results.  Some entrepreneurs are wary of machine learning because in the past it’s gotten a bad reputation for being heavily dependent on computer coding, a skill that not…
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Examining Cross-Device Targeting for Your Small Business

With technology changing every single day, it’s no surprise that more people are using multiple devices at once. For example, in the past in the case of online shopping, this meant that we went to our computers and made a purchase. Now, we’re able to purchase several ways just on our cell phones. In fact,…
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