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Do More With Your Content Than Just SEO

If you handle the marketing for a small business (or a large company, for that matter), you probably develop blog content with the purpose of enhancing your SEO. There is no harm in that, and in fact, developing content should have a positive impact on your search rankings.  However, it is important to remember that…
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4 Reasons Why You Must Use Technological Tools to Provide Customer Service

A company’s customer service department is one of its most essential divisions; after all, the customer service department is the place that helps maintain customer relationships, and without vital customer loyalty a business is sure to flounder. Fortunately, technology is starting to play a larger role in customer service as more and more businesses incorporate…
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How To Grow Your Blog Traffic X10

Ever wonder how to not only grow an audience for your blog but a committed audience? One that comes back to read your content and, potentially, grow your business? It’s easy to say you’re going to grow your blog traffic and then pay for ads, social posts, email lists, and more, but it doesn’t take…
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Top 3 Metrics Where Trends Matter in SEO Data

When you are sitting down to look at metrics, it can be difficult to decipher what trends really matter for SEO. You can follow trends in just about any situation, but that can be a daunting task and some are more important than others. To help with this, let’s look at three metrics where trends…
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10 SEO Basics You Can Accomplish in 10 Minutes

In the last few years you have probably heard the term SEO, or “search engine optimization,” thrown around a lot in the business world. Many small business owners are beginning to pay attention to the term and learn a little more about what they can do for their own website, digital marketing, and online presence…
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Why PPC Advertising Can’t Be Ignored for a Business Looking to Sell

People seem to turn to search engines for one of two things: To ask a question or to find something to buy. In general, it seems that SEO works wonders for those who are looking to find the answer to a question—part of the reason that quality content is so important when it comes to…
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How will Machine Learning Shape the Future of Marketing?

More and more small businesses are taking advantage of the potential of machine learning and incorporating it into their business plan, and they’re not disappointed by the results.  Some entrepreneurs are wary of machine learning because in the past it’s gotten a bad reputation for being heavily dependent on computer coding, a skill that not…
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Examining Cross-Device Targeting for Your Small Business

With technology changing every single day, it’s no surprise that more people are using multiple devices at once. For example, in the past in the case of online shopping, this meant that we went to our computers and made a purchase. Now, we’re able to purchase several ways just on our cell phones. In fact,…
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Top 10 Items to Include in a Monthly Marketing Report

A monthly marketing report is essential to the success of any business, and it shouldn’t be difficult to create every month. This is your chance to brag about your work, as well as explain any problems you may have dealt with in the past couple of weeks and brainstorm solutions. You can use these reports…
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9 Truths People Don’t Tell You About Starting Your Own Business

Many people give up their jobs because they are tired of working long hours or they’re simply tired of working for others, but starting your own business isn’t always all it’s cracked up to be. In fact, you will have to work twice as hard and spend even more hours in your office than you…
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