Why an Animated Marketing Video is Great for Online Advertising
Today, we are constantly bombarded with online advertising. Whether it’s on our search engines or our social media feeds, there’s a chance you’ll run into an ad at least once in your lifetime. Most of the time, we scroll through those ads in annoyance, but there’s a rare occasion where we pause and watch them until the end.
Most ads are repetitive and over the top. Although businesses might feel these ads are excellent at captivating an audience, they don’t do a great job retaining attention. Online advertisements that work and retain audience attention usually have a compelling story and engaging content— something that keeps them hooked. Back in the day, traditional ads with vivid images and a catchy tagline were good enough. Today, these types of ads would mostly get ignored.
Traditional advertising such as static images was effective in bringing in potential customers. These days, many individuals prefer video over still images. Other than the shift towards video content becoming more prominent, videos can convey information in a way plain text and images can’t. Also, it’s easier to digest information in the form of a video than having to read plain text and deciphering still images.
In this article, we’re going to break down six reasons why an animated marketing video is great for online advertising and why many businesses should start using it for their upcoming marketing campaigns.
Digital marketing trends change constantly. What used to be trendy a year ago may not be trendy today. With so many changes happening every year, social media platforms need to follow suit to survive online.
Videos are becoming an integral part of driving engagement on social media in this day and age. They’re easy to digest and require little effort to process, making them a favorite medium for many users. Animated videos are great for story-telling and representing your brand in a creative way— giving your business a unique edge and the ability to stand out from the crowd of competitors.
Animated videos aren’t just pretty to watch. They’re also highly effective in inspiring their audience to take action. According to statistics, an animated video on a landing page can increase conversion rates by 80%.
So, if you’re looking to sell your product or service, having a solid animated video will do you wonders. Any product or service can be marketed through an animated video, making it a versatile marketing tool, perfect for any brand.
If your brand has a lot to say, you won’t have to worry about running out of room or confusing the audience when it comes to animated videos. You’re free to tell any story you want with animated videos such as how your brand originated, what your products or services are, or a comprehensive FAQ for your audience— the sky is your limit.
The use of animation, audio, and text helps deliver your message and information in a digestible manner. Reading an ad requires more effort in processing the data. With videos, your audience won’t have a problem understanding what you’re trying to say, and you won’t worry about them scrolling through since videos are slightly more entertaining than any other form of media.
Google is similar to people. They love video content. Having animated video content on your website is a great way to improve your site’s SEO. Having great SEO can help you rank higher on Google, making you more visible to potential customers.
Google also ranks websites based on how long visitors stay on websites. Having an animated video on your site can help reduce bounce rates and help increase your SERP rankings because it can increase visitors’ time on your site. However, it’s essential to remember that your video must have a compelling story and engaging visuals to keep audiences interested.
Animated videos can also increase your brand’s credibility and image. Having a well-animated video as a form of online advertising is an impressive way to bring in traffic and increase sales. An animated video is much more effective in drawing attention and maintaining engagement than a static image.
Crafting an animated video takes a lot of skill, effort, and time. So, investing in a vibrant video will show potential customers that you take your business seriously— establishing your business as trustworthy and credible.
One of the main goals of online advertising is to reach as many people as possible to present your products or services. The good news is that the growth of social media platforms means that you have a chance at reaching out to different audiences. The bad news is that you might need to craft different types of content for every platform.
Animated videos are worthwhile investments because you can repurpose them and share them on different platforms. With the help of an animated video, you can reach a broader audience minus the hassle of creating new content for each platform.
Also, compared to live-action videos, creating animated videos is much more affordable since it doesn’t require too many people, and changes can be made with ease whenever needed.
Animated videos are an excellent way to convey your brand’s message to your audience. It transforms words and visuals into a digestible and fun format without taking away the essence of what your brand is trying to say. It’s also versatile and gives you the ability to share it on almost every platform possible. Animated videos add extra value to online advertising with their unique touch and engaging content— a perfect combination to level up your marketing game and bring in new customers.
Ebnu Sudarso is the Co-founder of Milkwhale, an internationally acknowledged infographic production agency. Graphic design and writing have always been a passion. Over the years at Milkwhale, the company has created and published numerous infographics and great visuals.