Category: Business Advice

Knock Out the Goliaths of the Business World – How to Compete Against a Dominant Brand

Just when you think the start-up struggles are over and your small business is finally on its feet, there are plenty of big power companies to put you back on your toes. Fortunately, there are ways to market your brand against the big Goliaths of the business world and have a real shot at knocking…
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The Great Debate: Are Meta Keywords Worth Your Time?

To get straight to the point, I think Meta Keywords are annoying. For those who are unfamiliar, as you create and design your website you will be prompted to insert Meta Keywords. These keywords, words that are most relevant to describe your site, are hidden from the public because of what we call Meta Tags,…
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How to Set Up an Editorial Calendar for Your Small Business Blog

Whether you’re a company website with a blog or you specialize in the wonderful world of blogging, it’s safe to say that things are probably a bit crazy. Not only is blogging a great way for a company to show off what they know in a particular field, but guest blogging is a great way…
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Covid-19 Provides Tech Experts With Rare Relocation Opportunity But There’s A Catch

Have you ever visited Silicon Valley in San Francisco? If you have, then you know that talks about the high cost of living in the Valley are not exaggerations. The only place in the United States that is more expensive than Silicon Valley is New York City. While other places in California are pricey, Silicon…
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What’s Your Next Move After Someone Unsubscribes?

When it comes to your newsletter, website, content, or what have you, the truth is that people unsubscribe for many reasons. However, even if they do, it doesn’t mean that all of their interest is lost, or even that you’ve completely lost their business. Consider my own anecdote that talks about why I began to…
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7 Essentials That Make The Perfect SEO Report

If you ask any marketer, creating SEO reports can be a daunting task. There are a lot of factors to consider when it comes to SEO—guest content and links, on-site optimization, page speed load time, design and website structure, and more—and creating a report for a client can be even more complicated. Because each client…
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Use the Power of Salesforce to Drive Your Nonprofit’s Success

Nonprofits and higher education organizations both need the same tools and resources as for-profit companies. Salesforce’s Power of Us program works with these kinds of groups directly, with over 40,000 organizations to date.  Ultimately, the “Power of Us” program allows nonprofit organizations and higher education institutions to access Salesforce products and resources so that they…
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How To Create an AB Testing Culture

How to Create a Testing Culture Every business that has a website or web application that is detrimental to their business model should understand the power of AB testing. The fact is reviewing conversion optimization or landing page best practices is great to start, but every business serves a different audience with different preferences, and…
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How to Craft a Website Usability Test with Your Audience

Website usability tests hold the power to increase your website conversions, time users spend on unique content, recommendations, and much more. The ease with which users can access your website is website usability, so the sooner you can validate this aspect of your business the better.  You will want to run website testing for things…
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Five Reasons Why a Monthly Newsletter is Advantageous for Startups

Newsletters have become a priority for most major companies and increasingly popular for small businesses as well. The best part of putting out a newsletter is reaching your audience—however large or small—with a marketing strategy that does not take a lot of time or effort whatsoever. Unfortunately, many companies will put out quarterly newsletters in…
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