Category: Business Advice

5 Video Conferencing Tips that Your 2021 Business Needs to Know

I find that oftentimes the silliest questions—What should I wear? What does SEO stand for? What should I say on a first date?—are usually the most popular. If you think something should be obvious to you but you just don’t get it, chances are you aren’t alone. Fortunately, we live in the 21st century and…
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Why Branding is Blurry

Branding used to be as simple as creating a logo and a catchy jingle, but the dynamics of a brand quickly changed when social media exploded onto the scene. In fact, the way branding works has actually become quite confusing. Before trying to understand how branding can work for you and/or your company, it is…
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How to be Philanthropic with your Business

Before we answer the question of how you can be philanthropic with your business, we must first answer the question of why. Why should a business be philanthropic? In what ways does being philanthropic help a business? Aside from doing a good deed for your community, being a philanthropic business can provide two very obvious…
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Email Templates for Every Situation [INFOGRAPHIC]

You’re busy, but you also have emails to send, reply, and delete from your relentlessly chiming inbox. That’s a chunk of your workday gone that could’ve been filled in by a project or two. On top of writing an important message, you have to factor in time-consuming nuances such as the recipients and call to…
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Is Google Ads Your Best Paid Search Avenue? Examining the Other Online Ad Options

Google Ads is one of the top tools to use for businesses looking to advertise and increase their search engine rankings. Google is known as the industry standard—everyone loves Google, and so a lot of entrepreneurs think that love translates into the idea that they should always be using Ads for their business.  For some…
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The Secrets to Getting Customers before You’re Even Open for Business

One of the greatest hurdles a start-up company will face is getting customers before the company has even started. Many assume that a company just starting out may not have the resources necessary to fully perform, so why take the chance? This is a mentality that you must stop as a new business owner.  There…
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Google Recovery Strategy: How To Remove Unnatural Backlinks

For many companies, no one wants a website full of unnatural backlinks, but these can sometimes slip through the cracks. Whether it was your fault or not, unnatural backlinks need to go and they need to go quickly if you’re planning on returning to page one of a Google SERP anytime soon. Although many websites…
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Top 5 Things to Consider before Accepting Guest Posts

Bloggers love to talk about the importance of guest posting on other blogs across the web. There are huge SEO benefits and networking benefits that come from being a guest contributor, so many bloggers offer advice for those hoping to guest post. You must write an article that is relevant to the site, reply to…
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6 Content Gaps You’ve Been Hearing so Much About (and How to Avoid Them)

In order to ensure the best possible search engine rankings, it’s important to always be aware of how your website is functioning. Diagnosing potential gaps in content is one way to avoid being penalized by Google and suffering a drop in your rankings. Unfortunately, many businesses have gaps in their online content and don’t even…
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These Simple Upgrades Will Help Your Business Survive the Pandemic

The easing of pandemic restrictions across the country has brought relief to small business owners everywhere. Still, many entrepreneurs are struggling to get their customers back and don’t know how much longer they can hold on. While the future may be uncertain, this is not the end! The key to keeping your business afloat during…
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