As with most important goals, engagement is not easy to achieve because it requires high doses of patience, a customer-centric approach, great service, and empathy with the user. The key is to gain the trust of the client gradually, but also have an understanding of where you stand on the engagement level. Believe it or…
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Sometimes you just need an answer to a question—maybe you are just trying to pick a logo for your new website or trying to decide what kind of blog content that people would enjoy reading most, or you need design advice. Website features can make or break whether or not your visitors convert into customers,…
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Customer reviews are the modern-day version of “word-of-mouth”, and they’re imperative for the success of a product and a business. Studies show that: 79% of consumers trust online reviews as much as personal recommendations 85% of consumers say that they read online reviews for local businesses 73% of consumers say positive customer reviews make them…
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Before you launch your company website there are 9 major considerations you want to make sure you feel 100% confident about before you take that step. It’s always a better idea to launch a website knowing that you have paid attention to these details. Think of this as a checklist to make sure you are…
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In the last few years you have probably heard the term SEO, or “search engine optimization,” thrown around a lot in the business world. Many small business owners are beginning to pay attention to the term and learn a little more about what they can do for their own website, digital marketing, and online presence…
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We often turn to price declines as emergency measures to increase sales. The problem is that using too many discounts erodes the profitability of the business, and in addition to being something so used by competitors, its effectiveness is becoming less and less. Fortunately, with a little strategy, there are ways to offer promotions for…
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Starting a business takes some hard work and some handy work. Good online businesses are usually scalable businesses and low investment businesses, and now more than ever, good online businesses are based on developing a system that works alone. Although having a passive income is difficult to achieve, it’s highly attainable with the right tools.…
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Many people give up their jobs because they are tired of working long hours or they’re simply tired of working for others, but starting your own business isn’t always all it’s cracked up to be. In fact, you will have to work twice as hard and spend even more hours in your office than you…
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It’s no secret that a company’s website and overall online presence is a huge contributor to their revenue (or lack thereof). It’s imperative that a business have a highly functioning website, an engaging social media strategy, and a knowledge of SEO in order to make money and truly compete with other small businesses. It’s no…
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Building trust between your organization and your audience is one of the most important marketing plans to ensure growth in your business. First impressions matter and your website is often the first place your audience gets an idea of your business and whether they would want to do business with you or not. Having a…
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