Category: Google Analytics Tips

4 Deceptive Google Analytics Metrics That Fool Marketers

Not all metrics are created equal. There are key performance indicators (KPIs) such as conversion rate and revenue per session that are highly valuable for benchmarking your website’s performance and used to optimize against. You rely on these metrics being highly accurate. However, there are other metrics that shape important data-driven decision-making, that commonly deceive…
Read more

6 Ways to Help Get Insights that Matter from Your Onsite Analytics

Analytic data has the potential to be a small business’s best friend if the business owner knows how to interpret the data correctly, and then use the findings to optimize their website.  If this seems like an overwhelming task to you, you’re not alone; it’s been said that the rule of analytics is “if you…
Read more