Category: Marketing Automation Tips

The Great Debate: Are Meta Keywords Worth Your Time?

To get straight to the point, I think Meta Keywords are annoying. For those who are unfamiliar, as you create and design your website you will be prompted to insert Meta Keywords. These keywords, words that are most relevant to describe your site, are hidden from the public because of what we call Meta Tags,…
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The Importance of Spending Time & Resources Conducting Market Research (and How to Do It)

Understanding your customers and prospective customers are at the heart of producing products and services that users want to consume. The true difference between brands that excel and produce products that people want to buy again and again (not just the one-hit-wonders of the world), is that they are keeping the user at the center…
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How to Craft a Website Usability Test with Your Audience

Website usability tests hold the power to increase your website conversions, time users spend on unique content, recommendations, and much more. The ease with which users can access your website is website usability, so the sooner you can validate this aspect of your business the better.  You will want to run website testing for things…
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5 Marketing Strategies That Work and Cost You Nothing But Time

Marketing is a big, expensive industry and can be daunting to businesses that don’t or can’t put big bucks into a marketing program. Hiring a PR firm can put many businesses in the red doing intense marketing programs that many startups or local businesses simply do not need.  Local businesses have to work harder to…
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5 Tips Every Marketing Conference ‘Point Person’ Should Know

Planning a marketing conference combines many different aspects of your business. In order to appropriately take on the task of planning a conference for your organization, it’s important to do your research, assemble a reliable team, use technology to your advantage, create a strategic communication plan and allow attendees and speakers to learn from each…
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How will Machine Learning Shape the Future of Marketing?

More and more small businesses are taking advantage of the potential of machine learning and incorporating it into their business plan, and they’re not disappointed by the results.  Some entrepreneurs are wary of machine learning because in the past it’s gotten a bad reputation for being heavily dependent on computer coding, a skill that not…
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Examining Cross-Device Targeting for Your Small Business

With technology changing every single day, it’s no surprise that more people are using multiple devices at once. For example, in the past in the case of online shopping, this meant that we went to our computers and made a purchase. Now, we’re able to purchase several ways just on our cell phones. In fact,…
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Top 10 Items to Include in a Monthly Marketing Report

A monthly marketing report is essential to the success of any business, and it shouldn’t be difficult to create every month. This is your chance to brag about your work, as well as explain any problems you may have dealt with in the past couple of weeks and brainstorm solutions. You can use these reports…
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Must-Have Skills for Success in Digital Marketing

Digital marketing is one of the fastest-growing marketing channels, and with that comes a gap of knowledge/expertise for those marketers looking to succeed. The market is growing so quickly that many marketers are struggling to keep up.  The marketing industry continues to evolve and marketers are expected to pick up new skills and broaden their…
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6 Ways Employees Can Help Your Business’s Content Marketing Efforts

Employees are ambassadors for your brand; they are the ones who know the product the best, and who interact with customers on a daily basis. Thus, they are the most in-tune with your customers’ wants and needs. With that said, this should translate accordingly with your content marketing efforts. Every business owner wants their content…
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