Category: Marketing Automation Tips

5 Marketing Strategies That Work and Cost You Nothing But Time

Marketing is a big, expensive industry and can be daunting to businesses that don’t or can’t put big bucks into a marketing program. Hiring a PR firm can put many businesses in the red doing intense marketing programs that many startups or local businesses simply do not need.  Local businesses have to work harder to…
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5 Tips Every Marketing Conference ‘Point Person’ Should Know

Planning a marketing conference combines many different aspects of your business. In order to appropriately take on the task of planning a conference for your organization, it’s important to do your research, assemble a reliable team, use technology to your advantage, create a strategic communication plan and allow attendees and speakers to learn from each…
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How will Machine Learning Shape the Future of Marketing?

More and more small businesses are taking advantage of the potential of machine learning and incorporating it into their business plan, and they’re not disappointed by the results.  Some entrepreneurs are wary of machine learning because in the past it’s gotten a bad reputation for being heavily dependent on computer coding, a skill that not…
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Examining Cross-Device Targeting for Your Small Business

With technology changing every single day, it’s no surprise that more people are using multiple devices at once. For example, in the past in the case of online shopping, this meant that we went to our computers and made a purchase. Now, we’re able to purchase several ways just on our cell phones. In fact,…
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Top 10 Items to Include in a Monthly Marketing Report

A monthly marketing report is essential to the success of any business, and it shouldn’t be difficult to create every month. This is your chance to brag about your work, as well as explain any problems you may have dealt with in the past couple of weeks and brainstorm solutions. You can use these reports…
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Must-Have Skills for Success in Digital Marketing

Digital marketing is one of the fastest-growing marketing channels, and with that comes a gap of knowledge/expertise for those marketers looking to succeed. The market is growing so quickly that many marketers are struggling to keep up.  The marketing industry continues to evolve and marketers are expected to pick up new skills and broaden their…
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6 Ways Employees Can Help Your Business’s Content Marketing Efforts

Employees are ambassadors for your brand; they are the ones who know the product the best, and who interact with customers on a daily basis. Thus, they are the most in-tune with your customers’ wants and needs. With that said, this should translate accordingly with your content marketing efforts. Every business owner wants their content…
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Should You Optimize Your Email Marketing Campaigns for SEO?

When most businesses think SEO, they think about the content on a website; most specifically, a business website that is trying to climb the rankings of Google. In other cases business owners and marketers might think about content that is placed on other websites in the form of guest posting, thereby building links back to…
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Ways to Turn Website Traffic into Subscribers

Getting to 100,000 hits a day can feel ideal, but if your conversion rate is too low, it won’t do you a ton of good. For this reason, many focus on turning traffic into conversions (and that’s GREAT); however, if you’re struggling there is a stepping-stone you can take in between. Focusing on turning your…
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No-Reply is Dead, What’s next?

In the past, it was pretty common for businesses to send out automated emails with a “no-reply” handle, but unfortunately, that is no longer considered best practice for a variety of reasons listed below. No reply emails may hurt your client relationships by sending the message that you don’t care about their responses They may…
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