Category: PPC Advice

Why PPC Marketing Is Still Worth Your While

Lately, small businesses have been bombarded with strategies and tricks to improve SEO efforts. As an employee hired solely for SEO reasons, I understand the importance of organic search rankings and the excitement that comes from seeing your company pop up after a Google search. However, companies need to remember that pay per click (PPC)…
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Why PPC Advertising Can’t Be Ignored for a Business Looking to Sell

People seem to turn to search engines for one of two things: To ask a question or to find something to buy. In general, it seems that SEO works wonders for those who are looking to find the answer to a question—part of the reason that quality content is so important when it comes to…
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