Google Ads is one of the top tools to use for businesses looking to advertise and increase their search engine rankings. Google is known as the industry standard—everyone loves Google, and so a lot of entrepreneurs think that love translates into the idea that they should always be using Ads for their business. For some…
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For most companies, a PPC strategy comes before an SEO one because it seems easier and faster (and in some cases it is). However, it’s important to understand how PPC and SEO mesh together when you first get started with online marketing so that you can make sure you’re doing what’s best for your company.…
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Lately, small businesses have been bombarded with strategies and tricks to improve SEO efforts. As an employee hired solely for SEO reasons, I understand the importance of organic search rankings and the excitement that comes from seeing your company pop up after a Google search. However, companies need to remember that pay per click (PPC)…
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People seem to turn to search engines for one of two things: To ask a question or to find something to buy. In general, it seems that SEO works wonders for those who are looking to find the answer to a question—part of the reason that quality content is so important when it comes to…
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