Category: General Marketing

The Great Debate: Are Meta Keywords Worth Your Time?

To get straight to the point, I think Meta Keywords are annoying. For those who are unfamiliar, as you create and design your website you will be prompted to insert Meta Keywords. These keywords, words that are most relevant to describe your site, are hidden from the public because of what we call Meta Tags,…
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Why Google Isn’t the Only Place to Advertise – How to Optimize Local Search Marketing

Do not be afraid of big search engines if you are a small business.  Any good businessman or woman knows that Search Engine Optimization (SEO) is crucial to either success or failure of a business. While the potential to advertise online is huge, local marketing is the perfect place to start and is ideal for…
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What’s Your Next Move After Someone Unsubscribes?

When it comes to your newsletter, website, content, or what have you, the truth is that people unsubscribe for many reasons. However, even if they do, it doesn’t mean that all of their interest is lost, or even that you’ve completely lost their business. Consider my own anecdote that talks about why I began to…
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Mobile Marketing Bootcamp: 8 Takeaways

The impact of mobile is growing and with it are new opportunities for retailers to grow their business and reach new and larger audiences. Most consumers own at least one mobile device, whether it be a smartphone, tablet, laptop, etc., and more than likely they’re using it to shop. Because of this, marketers must adapt…
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Push versus Pull Marketing: Is Your Company Using Both Strategies?

Lately, the buzz seems to be surrounding the term “pull marketing.” Because this term is becoming so popular, the term “push” marketing has also been brought to the surface. Push marketing is supposedly an approach that most marketing departments have been using in the past, while pull marketing is the latest and greatest. If you…
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Get the World’s Approval – How to Market to Different Cultures

For many, marketing a product or service is the most difficult when trying to engage someone from a different background. Certain cultures can react differently to certain marketing campaigns and schemes, so it is important to understand other cultures so that your company’s consumer base can become more diverse. According to the U.S. Census Bureau,…
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Marketing Analytics 101: How to Get Started with Marketing Metrics

If you are just beginning to do in-house marketing for your business, or you want to better understand the analysis being done by your SEO representative, it can be daunting to learn what exactly you need to know. The truth is that marketing analytics is a complex, important part of the modern marketer’s world. This…
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How to Use On-Page Surveys to Improve Customer Experience

On-page website surveys are exactly what they sound like: surveys that ask people questions while they’re on a website. These surveys ask consumers questions about current issues and problems they are experiencing while they are using a specific website, so it can be a much more reliable method than asking people to recall past experiences…
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Do More With Your Content Than Just SEO

If you handle the marketing for a small business (or a large company, for that matter), you probably develop blog content with the purpose of enhancing your SEO. There is no harm in that, and in fact, developing content should have a positive impact on your search rankings.  However, it is important to remember that…
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3 Steps for Using Mood and Vision Boards to Improve Your Marketing

Building a business and/or a brand is extremely difficult; it’s much more than just having a good idea. The idea itself is only the beginning. What an entrepreneur does with that idea, how they allow it to grow, is what will make or break a new business. Marketing is a huge part of that process.…
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