Category: General Marketing

4 Deceptive Google Analytics Metrics That Fool Marketers

Not all metrics are created equal. There are key performance indicators (KPIs) such as conversion rate and revenue per session that are highly valuable for benchmarking your website’s performance and used to optimize against. You rely on these metrics being highly accurate. However, there are other metrics that shape important data-driven decision-making, that commonly deceive…
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White Labeling for Reporting: Why It Matters for Marketers Today

If you run an SEO or marketing agency, you know your team’s job involves more than just helping clients improve their sites. You’ve also got to be able to communicate the value of your work through regular reports. Showing your clients exactly what you’ve done for them helps your team to stay accountable while building…
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Is Google Ads Your Best Paid Search Avenue? Examining the Other Online Ad Options

Google Ads is one of the top tools to use for businesses looking to advertise and increase their search engine rankings. Google is known as the industry standard—everyone loves Google, and so a lot of entrepreneurs think that love translates into the idea that they should always be using Ads for their business.  For some…
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Get Fancy with Your Email Marketing Campaign – What Features Are Worth Your While

While sometimes the phrase “the simpler the better” comes into play, this phrase usually stays out of play when it comes to a marketing campaign. When it comes to getting your company name out there on the Internet, the flashy, fancy, feature-filled tactics usually do the trick. Unfortunately, this can become very confusing, especially when…
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Marketing Maxims: Are They True, or Are They Just a Myth?

When it comes to starting a small business, you rely heavily on those common sayings you’ve been hearing all your life—“all you need is an idea,” and “you need to spend money to make money.” Starting a business is overwhelming and it’s tough to know whether or not you’re on the right path. The first…
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The Great Debate: Are Meta Keywords Worth Your Time?

To get straight to the point, I think Meta Keywords are annoying. For those who are unfamiliar, as you create and design your website you will be prompted to insert Meta Keywords. These keywords, words that are most relevant to describe your site, are hidden from the public because of what we call Meta Tags,…
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Why Google Isn’t the Only Place to Advertise – How to Optimize Local Search Marketing

Do not be afraid of big search engines if you are a small business.  Any good businessman or woman knows that Search Engine Optimization (SEO) is crucial to either success or failure of a business. While the potential to advertise online is huge, local marketing is the perfect place to start and is ideal for…
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What’s Your Next Move After Someone Unsubscribes?

When it comes to your newsletter, website, content, or what have you, the truth is that people unsubscribe for many reasons. However, even if they do, it doesn’t mean that all of their interest is lost, or even that you’ve completely lost their business. Consider my own anecdote that talks about why I began to…
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Mobile Marketing Bootcamp: 8 Takeaways

The impact of mobile is growing and with it are new opportunities for retailers to grow their business and reach new and larger audiences. Most consumers own at least one mobile device, whether it be a smartphone, tablet, laptop, etc., and more than likely they’re using it to shop. Because of this, marketers must adapt…
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Push versus Pull Marketing: Is Your Company Using Both Strategies?

Lately, the buzz seems to be surrounding the term “pull marketing.” Because this term is becoming so popular, the term “push” marketing has also been brought to the surface. Push marketing is supposedly an approach that most marketing departments have been using in the past, while pull marketing is the latest and greatest. If you…
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