Category: General Marketing

How Search Engines treat Shortened URLs

Both company owners and internet users agree that a shortened URL is preferred. Who wants to copy and paste a URL with a bunch of numbers and random characters? This makes it impossible for anyone to remember and it makes citing the source extremely difficult. For this reason, companies actually change the URLs to something…
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Why No-Follow Links Are Still Worth It

Many companies put a great deal of emphasis on search engine optimization (SEO) and dofollow links in order to gain visibility for the company website. If many different websites across the internet have dofollow links back to your website, the Google bots see this as a sign of a website with great content. After all,…
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How to Create a Summary Newsletter That Your Readers Will Love

Remember when you were in school and you were taught to write a concluding paragraph? Although it was never supposed to start with “in conclusion,” it was expected to be there because it helps readers, as my teacher would say, “tie a nice bow around your article.” This same idea can be applied to an…
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Are Vertical vs. Horizontal Content Strategies Still Relevant?

Because SEO is always changing, your content strategy also has to remain fluid if you want to stay successful. A few years ago there were two terms for two different content strategies: Vertical and Horizontal. Both strategies have the ability to be flexible, but by and large, they kept a solid foundation and were good…
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How Search Behavior is Changing (and How to Create a Strategy That’s Ready)

Searching for answers, information and products have changed from the static-desktop-Google- search-of-the-past, to on-the-go searching with smartphones, tablets, and voice search devices such as the Amazon Echo. The biggest change? People are searching whenever and wherever they are – asking questions through voice search on anything from directions to the best sushi spot in town…
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4 Deceptive Google Analytics Metrics That Fool Marketers

Not all metrics are created equal. There are key performance indicators (KPIs) such as conversion rate and revenue per session that are highly valuable for benchmarking your website’s performance and used to optimize against. You rely on these metrics being highly accurate. However, there are other metrics that shape important data-driven decision-making, that commonly deceive…
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White Labeling for Reporting: Why It Matters for Marketers Today

If you run an SEO or marketing agency, you know your team’s job involves more than just helping clients improve their sites. You’ve also got to be able to communicate the value of your work through regular reports. Showing your clients exactly what you’ve done for them helps your team to stay accountable while building…
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Is Google Ads Your Best Paid Search Avenue? Examining the Other Online Ad Options

Google Ads is one of the top tools to use for businesses looking to advertise and increase their search engine rankings. Google is known as the industry standard—everyone loves Google, and so a lot of entrepreneurs think that love translates into the idea that they should always be using Ads for their business.  For some…
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Get Fancy with Your Email Marketing Campaign – What Features Are Worth Your While

While sometimes the phrase “the simpler the better” comes into play, this phrase usually stays out of play when it comes to a marketing campaign. When it comes to getting your company name out there on the Internet, the flashy, fancy, feature-filled tactics usually do the trick. Unfortunately, this can become very confusing, especially when…
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Marketing Maxims: Are They True, or Are They Just a Myth?

When it comes to starting a small business, you rely heavily on those common sayings you’ve been hearing all your life—“all you need is an idea,” and “you need to spend money to make money.” Starting a business is overwhelming and it’s tough to know whether or not you’re on the right path. The first…
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