Category: SEO

Why Your Website Needs an SEO Audit Regularly

Completing an SEO audit of your website sometimes seems to have incredible similarities to going to the doctor. You definitely know what it is, you know you’re supposed to go, you sort of know-how to make it happen, but you’re definitely not going to go regularly. Honestly in this day and age, who has time…
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How Search Behavior is Changing (and How to Create a Strategy That’s Ready)

Searching for answers, information and products have changed from the static-desktop-Google- search-of-the-past, to on-the-go searching with smartphones, tablets, and voice search devices such as the Amazon Echo. The biggest change? People are searching whenever and wherever they are – asking questions through voice search on anything from directions to the best sushi spot in town…
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SEO Considerations for Some of Your Weirdest Website Questions

When you first get started creating a website and creating your own company you’re going to come across quite a few questions you didn’t anticipate. Most of these questions won’t be directly related to SEO and will have a very basic answer; however, it’s important not to just move on to your next project. No…
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What Google Has to Say about Negative SEO

Sometimes all you want is just to hear from Google. They might be vague, confusing, not answer your question at all, but at least you’re hearing from the source. Fortunately, Google has given us this sense of relief when it comes to negative SEO. Unfortunately, however, companies seem to be losing sight of how negative…
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Tips and Tricks to Avoid a SEO Takeover

Choosing keywords, trying to think like your target audience, and guest posting all over the web can be a daunting task; especially when you might not see results for months. Search engine optimization (SEO) is an extremely important part of any business, but it certainly has its challenges. You want to grab that number one…
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The Importance of Recrawling Your Website

It’s always recommended to complete an SEO audit a few times per year (despite the fact that most companies only do about one per year), but no matter how many SEO audits you may do it’s important that you continue to recrawl your website. Crawling your website is a quick and easy way to spot…
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SEO Priorities: When Should SEO Come before Your PPC Efforts?

For most companies, a PPC strategy comes before an SEO one because it seems easier and faster (and in some cases it is). However, it’s important to understand how PPC and SEO mesh together when you first get started with online marketing so that you can make sure you’re doing what’s best for your company.…
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YouTube SEO: 5 Tips to High Ranking Videos

For most businesses, Google is the only search engine on the brain. This of course makes sense because Google is the largest search engine available, but there always comes a time when a business wants to branch out to the next best search engines such as Bing and Yahoo. After all, Bing and Yahoo are…
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Quick (Yes, Quick!) Search Engine Ranking Tips

Most companies understand the importance of search engine optimization (SEO) and the need to link back to the company website. However, what some businesses fail to realize is that the keywords and phrases that are used when linking back to a website are extremely important. If you’re starting a small business or are new to…
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How to Keep Your SEO Efforts Organized with a Content Inventory Spreadsheet

Most people who have read my writing know that I have a good deal of knowledge about SEO. I have learned that having an inventory of all your content can be very helpful to a company’s SEO efforts. A content inventory is basically just a spreadsheet where you log all of the content written for…
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