Category: SEO

Quick (Yes, Quick!) Search Engine Ranking Tips

Most companies understand the importance of search engine optimization (SEO) and the need to link back to the company website. However, what some businesses fail to realize is that the keywords and phrases that are used when linking back to a website are extremely important. If you’re starting a small business or are new to…
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How to Keep Your SEO Efforts Organized with a Content Inventory Spreadsheet

Most people who have read my writing know that I have a good deal of knowledge about SEO. I have learned that having an inventory of all your content can be very helpful to a company’s SEO efforts. A content inventory is basically just a spreadsheet where you log all of the content written for…
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Why Local Citations are Important for SEO

When it comes to SEO, it’s always linking, linking, and more linking. After all, it’s the links that Google bots follow and it’s the links that move you up on a search engine results page (SERP). However, what many companies don’t realize is that citations are also incredibly important for SEO. While links might be…
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Is SEO More of a Science or an Art?

Most people as well as ideas and actions are put into one of two categories: science or art. In the past it has been believed that something in the science category is very logical or straightforward, whereas anything creative and arbitrary is an art. However, breaking things into two categories is just too easy. Some…
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Why Guest Blogging Can Drastically Improve Your Website’s SEO

One of the easiest ways to earn backlinks from authoritative websites across the internet is through guest blogging.  In fact, this is the reason jobs like mine exist. In the past, most blog owners had to pay for great content, but now they can receive great content for nothing but a backlink in return. It…
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Ask Yourself These 9 Questions Before Launching Your SEO Plan Into Action

Starting an SEO campaign for your small business is no easy feat; there’s a lot that goes into SEO success, and it won’t happen overnight. However, top SEO rankings are imperative for a successful business, and so it’s worth it to put some time and effort into developing a successful plan. Review the following 9…
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Do More With Your Content Than Just SEO

If you handle the marketing for a small business (or a large company, for that matter), you probably develop blog content with the purpose of enhancing your SEO. There is no harm in that, and in fact, developing content should have a positive impact on your search rankings.  However, it is important to remember that…
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Top 3 Metrics Where Trends Matter in SEO Data

When you are sitting down to look at metrics, it can be difficult to decipher what trends really matter for SEO. You can follow trends in just about any situation, but that can be a daunting task and some are more important than others. To help with this, let’s look at three metrics where trends…
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4 Easy Tools to Create The Perfect SEO Report

Your clients want to know that the SEO strategy you’re using for them is working, so you create an SEO report that showcases all of the important information they’re after. You should be including things like keyword ranking, organic traffic, and earned links; however, creating such a report is time-consuming and overwhelming. This is especially…
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