Tips and Tricks to Avoid a SEO Takeover
Choosing keywords, trying to think like your target audience, and guest posting all over the web can be a daunting task; especially when you might not see results for months. Search engine optimization (SEO) is an extremely important part of any business, but it certainly has its challenges. You want to grab that number one spot on Google, but you have to work for it. Unfortunately, many companies are finding that their other business commitments get ignored because SEO is such a large undertaking. This is especially true if you’re starting a small business because you have so much to do, yet so little time.
If you find yourself buried in SEO facts and practices, stay calm. Although SEO does take time and effort, it doesn’t have to be stressful or overtake other aspects of your company. Consider a few of the things you can do to help keep your SEO simple and under control:
How to Stop SEO from Taking All Your Time
- Hire an SEO Director – Many businesses have actually gone as far as to hire an SEO director to take care of all SEO and content matters. This is definitely a full-time job, and knowing that you have someone on staff helping get your pages ranked should put your mind at ease. Many people understand just how much work goes into SEO, so finding an SEO expert will likely be easier than you think. Not only will you have someone helping you out with the workload, but you’ll have someone who is an expert. This should help your efforts grow inefficiency; thus improving your chances of success.
- Quality vs. Quantity – Once you’ve figured out which keywords you want to target, you’ll want to make sure you don’t have too many on your plate. How many keywords you target should completely depend upon the amount of time you have, the number of web pages you have, and the size of your company. Remember, if you think you only have time to really focus on two or three keywords, then that’s enough! Don’t stress out about hitting every single keyword you think might be able to rank high on a Google search page. Focus on the web pages that will offer the highest return on investment (ROI), and pick your keywords from there. Think of it as a background check—you want to spend your resources on the best, not something that will let you down in the end. In general, you will probably get a similar result if you targeted a few quality keywords vs. a bunch of just “okay” keywords. The only difference—a lot less stress.
- Freelance – One of the most time-consuming things about SEO is trying to generate links back to your company website. While quality content helps, it can sometimes be difficult for people to see because it is not ranked. For this reason, many companies turn to guest posting. This is one of the quickest and easiest ways to improve your SEO efforts, so consider hiring a freelance writer to simply guest post for your company. Freelance writers are considered independent contractors, so you will not have to go through the process of hiring someone full-time. In the end, this should help save you a lot of time.
Although it seems that keeping SEO under control means you’ll have to take out small business loans, it will be worth it in the end. Getting to the top of those Google search pages is extremely important. According to Ahfx.net, 88% of search engine users will change their query if they don’t find what they are looking for in the first three pages.